How to Beat Your Competitors on Meta and Google’s reversal on cookies
Google has decided not to deprecate third-party cookies
The company plans to let Chrome users “make an informed choice that applies across their web browsing.” Google will also bring IP Protection to Chrome’s Incognito mode, too, and also maintain Privacy Sandbox APIs.
Meta publishes new guide to holiday marketing
Learn how to set the stage for your most successful sales season yet with our comprehensive holiday advertising playbook — from early planning and testing in July to maximizing performance into the new year.
Meta just added a feature called offers to Ad sources
This new feature shows your discounts and promo codes when the platform believes they’ll improve your ad performance. You should see this directly above Site Links in Ad sources.
How to Beat Your Competitors in the Meta Auction
Join our exclusive virtual session pulling back the curtain on how Meta’s auction works. Learn how the Meta auction chooses winning ads, how a lower bidding advertiser can still win in the auction, and how to drive more conversions and beat your competition in Meta’s auction.