How to Beat The Algorithms!
Phil Gerbyshak
Helping Sales Professionals and Sales Leaders Reclaim Their Confidence and Their Energy!
All too often I am seeing people copy and paste some status update (or someone tells me privately) something like this: "I wish the algorithms would stop changing. My posts keep getting buried."?
STOP!
The algorithms are NEVER going to stop changing. As soon as people figure the algorithms out, they have to change them, or they'd be getting gamed and would likely lose money (and you'd lose interest).
Instead of complaining about it, you instead go and visit 100 of your Connections’ walls. Make a list of those 100 people, and split them up into groups of 20, so you can do this over a week.
Look in their activity and postes for something they DIDN’T copy and paste, and leave a meaningful comment on it. And if someone does this to you, leave a meaningful reply to the comment. For those unfamiliar with this practice, it’s called “conversation” and you can do it in real life too if someone talks to you.?
I never see the same people on the various social media platforms because I do my best to visit and connect with the connections that matter most to me.
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Overwhelmed with where to start??
Start by looking at your Notifications and see who has a birthday, a job change, got promoted or is celebrating an anniversary. Leave a comment on a post about why they are your connection, why you value them, or your favorite memory of them.?
Can’t leave a meaningful comment on someone’s birthday/anniversary/job change?
You may want to reconsider the fact you are friends and connections at all. I give people a few years to impact me, then I unfriend them on Facebook and often disconnect from them on LinkedIn. For extra impact, I also look to see who are the friends in common and I ask myself the same question: have I made a meaningful connection with this person. If I want to start a new relationship, or keep the relationship alive, I will also send them a private message and schedule a Zoom video call or a phone call so we can have a meaningful conversation before their next birthday/anniversary/job change.?
It takes work. All good relationships do.?
Give this a try. Let me know what you think.
And happy kicking that algorithm’s butt!
PS: Enjoying these insights? I'm sharing more in my new Mindset Brew newsletter. Take a look and if you like it, subscribe there. They're a little different than the ones I post here, and I think you'll enjoy them.
Phil, I think people miss the word social in Social Media. Yes, sometimes I will just like something, but when at all possible I try to leave a heartfelt, non copy and paste comment. Thanks for sharing!
Real Estate Social Media Strategist | Keynote Speaker | Best-Selling Author
2 年Such great advice - spot on. Sharing!
Life is better with a Guide. Special Needs Parent and Fanatic Fly Fisherman. Helping business owners love their business and their life through value acceleration
2 年Phil Gerbyshak some of the best and easiest advice to execute for everyone looking to do something that makes a difference on this platform.
Tailored Outbound Strategies | Sales As A Service | Pay on Performance.
2 年20 people per day. Easy when you chunk it down... ?
Executive Branding & Influence Strategist | Helping C-Suite Executives, Business Owners & Seasoned Federal Leaders Leverage LinkedIn for Board Seats, Media Features & High-Impact Career Moves
2 年Ah, #conversation , Phil Gerbyshak. What a novel idea ;-) I teach my clients that for LinkedIn to consider that what they post could be something more than a throw-away , the comment has to be 5 or more words. Your 20 people a day strategy sounds strenuous, but I am sure it is paying great dividends.