How BarkBox's Copywriting Showed Stellar Audience Understanding

Since being founded a little over a decade ago, BarkBox has expanded into a multimillion-dollar company. The company’s product line includes unique toys and treats for dogs, plus a dog adoption app (BarkBuddy) on the side.?

BarkBox’s success can be attributed in part to a unique set of products and services. Every BarkBox comes stocked with specially-themed toys and treats, which can be shipped right to your home. But, as is often the case, there is more to the company’s success than that.?

BarkBox pairs its unique and playful products with equally unique and playful copywriting. BarkBox uses its copywriting to entertain its audience, generate sales, and drive new traffic to its website.

SEO Copywriting and Content Marketing

Each new BarkBox product has an original theme, with an accompanying narrative and items. January 2023’s theme is The Playlien, featuring a plush alien named A.R.F. who has come to befriend your dog. Other BarkBoxes are seasonally themed, celebrating holidays like Christmas, Thanksgiving, and Halloween.

Each new BarkBox requires a combined effort from the BarkBox design team and the writing team. BarkBox’s copywriters create stories and ideas to go along with the theme of that month’s treats. This strategy positions dogs as the central focus, something which has tremendous appeal for dog people. Playtime for a dog is fun and joyful, and BarkBox offers a shopping experience to match.

But BarkBox’s copywriting strategy is also geared toward generating new traffic for their website and social media accounts. In addition to creative writing, BarkBox also makes effective use of SEO copywriting strategies. BarkBox understands what its audience is looking for and how to help them find the right products for their dogs.?

The #BarkBoxDay hashtag is used to help consolidate the company’s social media traffic. Previous iterations of BarkBox’s branding strategy featured a new hashtag for each month’s BarkBox. But it was more difficult to measure success and gain traction with this strategy. By consolidating everything into a single hashtag, BarkBox and its customers are able to find and share stories easily. Using this hashtag, customers are able to share their dog’s reaction every time a new Bark Box arrives. It’s a simple, effective social media strategy that highlights the effectiveness of BarkBox’s quirky copywriting strategy.

Making the Most of Copywriting Services

BarkBox’s copywriting strategy is an extremely creative example of how to maximize a brand’s potential. Copywriting services are something that any company can (and should) use in their online marketing strategies. But not every business is able to have as much success establishing and growing its brand through copywriting as BarkBox. This level of success comes down to understanding your audience and your brand, and the relationship between those two things.

BarkBox is a company built for dogs and dog people, by dog people. When most dog owners are shopping for their dogs, they are thinking about fun, playful experiences. BarkBox leverages that mindset in its copywriting by creating a website and shopping experience to match. Their success did not happen overnight, and the copywriting strategy evolved over time. But it is a shining example of the great value that copywriting services can provide.

Want to Enhance Your Website Copywriting?

Every business has a story to tell. In this era of digital marketing, having a website that features compelling content is as important as your products themselves. Adding website copywriting is a direct and effective way to create compelling content and tell your story. This is why copywriting services are so crucial for so many businesses online. To learn more about the possible benefits of our copywriting services, contact Web Content Development today.