How B2B software buyers learn about new software (Video 1)

Are you focusing your software marketing efforts in the right places?

Awareness takeaways

• Review sites and events (including online events) ranked very highly as places where B2B software buyers learn about new software.
• Online marketplaces and app stores also ranked surprisingly well. More than 30% of the decision-makers we surveyed said they look here to learn about new software. This is the topic of Video No. 2 in this series.
• 30% also cited blog posts and online content as a way of learning about new software. (Full disclosure: This is one of the areas my agency focuses on.) This outranked online advertising by a wide margin. Almost twice as many people learn about software from content than from ads.

Getting shortlisted

• 42% of respondents say they ask a small group of colleagues about recommendations.
• 30% say they search for lists and reviews as their primary step for pulling together a list of software candidates.

There is a lot more in the data than I can cover in these videos, so I would suggest downloading all of the data in the link below.