How B2B Companies Should Use AI
Ross Simmonds
Marketing Agency CEO | Putting “Marketing” Back Into Content Marketing | Content Distribution & SaaS Focused
We’re back for another Thursday!
In this week’s newsletter, we’ve got:?
Let’s get into it.
??The Ultimate Guide to Content Distribution ??
If you’ve followed Foundation for long enough, you know there’s one thing we always preach:?
D.R.E.A.M. — Distribution Rules Everything Around Me
It’s easy to forget about the critical role distribution plays in connecting your target audience to your content — from sales posts on LinkedIn to community hubs like Reddit and Quora. That’s why we’re bringing back this gem from Ross.?
In this comprehensive guide, you’ll learn how to do the following:
Check out Ross's Ultimate Guide to Content Distribution, and transform your content to engage your audience and grow your business.
B2B SAAS NEWS
?? How B2B Companies Should Use AI
Most B2B companies aren’t doing everything they can with AI.
But how do you make the jump into new ways of adopting this cutting-edge technology?
Some of the best applications are in sales and marketing.
Here are four of the best ways that you can use AI right now:
1. Automate repetitive tasks
Too many B2B companies have employees perform the same simple tasks over and over again, like keyword analysis or content repurposing. This wastes time. They could instead have their teams do something more creative, something a bot can’t do. By automating repetitive tasks, you can use human resources to much greater effect.
2. Create lots of content
Marketers are under pressure to create a huge amount of content while meeting high quality standards. With detailed prompts, AI can replicate your brand’s voice and deliver quality content quickly. The devil here is in the detail: To use AI well, and scale your content creation process, you need to know how to write good prompts.
3. Discover audience identification
AI can also help you figure out who to target with your marketing and sales campaigns. It makes analyzing large and complicated data sets possible, and it can also track your audience’s preferences as they evolve. Knowing your audience thanks to AI insights means you can make more accurate and informed sales and marketing decisions.
4. Create personalized content
Making highly personalized content used to be prohibitively expensive and timely. But AI makes all the difference, letting you curate, customize, and refine content according to audience segment preferences.
Want to know how to do all of this with AI and get recommendations on the tools to do it with? We go in-depth in our latest breakdown.
But if you aren’t a Foundation Insider yet, sign up now to get access to this and dozens of other full guides and case studies.
?? Introducing Foundation’s AI Marketing Console ??
A few years ago, if someone said that mastering a single SaaS tool could save you 500+ work hours every year, make you a better creator, and increase your chances of landing a leadership position, you’d probably laugh them out of the room. Well, no one’s laughing now.?
Generative AI is projected to add billions of dollars to the marketing industry in productivity savings alone, and the vast majority of professionals in our industry are incorporating AI this year.?
Like all emerging technologies, there’s a huge advantage to moving quickly. Experimentation and research are key to building the skills you need to stay ahead. Unfortunately, these are also time-intensive processes.
That’s why we’re excited to announce the release of the AI Marketing Console.?
领英推荐
With the AI Marketing Console, you get an arsenal of 130+ battle-tested ChatGPT prompts to help you create everything from landing pages and email drip campaigns to reports and customer research.?
Plus, you’ll get exclusive access to the following:?
If you want more information on why we’ve created this offering, check out this video from Ross.
Become a Foundation Insider today to access the full BRICK report, which covers exclusive B2B SaaS growth, SEO, content case studies, and other resources.?
The BRICK report is a goldmine for C-suite executives and marketers. We cover critical issues, such as the importance of product vs. brand, the impact of social media channels on revenue, and the relationship between blog posts and traffic. The full report is only available to Lab Insiders.
With a membership, you also get access to some of our latest and greatest case studies:
Become an Insider today to get full access.?
?? What’s the Latest in B2B SaaS This Week? ??
?? Learn How to Create Like the Greats ??
Looking to build your company’s content marketing and distribution engine? Interested in learning how leading brands like Loom, Toast, and Calm create winning content? Or do you just want to hear conversations from the likes of Tamara Dworetz, Dave Gerhardt, and Dr. Julie Gurner?
We have the podcast for you.?
In Create Like the Greats, Foundation CEO — Ross Simmonds — discusses marketing, the creative process, life, and everything in between. Here are some of the most recent episodes you can catch up on:?
Kickstart your creative journey today and check out the podcast on the Foundation website, or listen through Apple Podcasts and Spotify.
This week’s Brain Food ??
Give yourself something to look forward to.
There are a lot of ways to do this. The most exciting one is to make some unique or exotic plans, but it doesn’t have to be that complicated.
For example, you can make a promise to yourself that at the end of the day, you’ll cook something you love. Or that you’ll go for a walk somewhere pretty or make plans with a friend.
Put it on your calendar and arrange everything else to make sure you can make it happen.
Having one great thing you’re looking forward to daily makes it easy to push through a tough day, motivates you to work even harder, and can even make your daydreaming more productive — after all, you’ll be making plans, not just idly thinking!
??Twitter/X Thread of the Week
??? LinkedIn Post of The Week
???? Nice Finds You Should Binge
Director of Customer Success | Global Customer Leader | Enterprise Customer Onboarding | AI | CRM | Fortune 500 | SaaS | B2B | EU Citizen
7 个月Any specific AI tools you recommend for B2B companies starting their AI journey?
I help companies, entrepreneurs & organizations build engaging sustainable online communities | I'm a superfan of Coffee, Community & Storytelling.
8 个月I actually went down a rabbit hole today Ross Simmonds trying to learn how to make AI prompts. Very enlightening and even got me fired up a bit... I felt like I was walking to the ring to fight Roman Reigns.
Outbound copilots to drive qualified meetings ???
8 个月excellent writeup Ross Simmonds on how B2B companies can change their content game by leveraging AI ?? but AI can help B2B marketing teams beyond content as well. here are a few things you could do to aid your #ABM efforts: - you can track relevant news/blogs at a company/individual level and extract relevance. - you can track job posts and extract problems, responsibilities, org structure, technologies used and more. - track LinkedIn posts of every key decision maker and extract relevance to what you do. Tracking and extraction is 100% automated by your Side Kick. once a relevant piece of information is found, it can automatically be pushed to a Slack channel as well for timely marketing/sales intervention. exciting to think we are just scratching the surface of possibilities here!