How B2B Brands Can Succeed In Q4, Upping Your Design Game & More ????
Entry 008
Has anybody had a cold yet? Yep, everyone, right? ??
*Sniffles*
So whether you're about to eat your lunch, take a train or just need a few minutes away from the barrage of negative news - we've got you ??.
Now that it is officially Autumn, we know that you marketers will be looking forward to a very busy Q4 ??.
In our last entry, we spoke about the wonderful world of e-commerce and how B2C marketers can prepare themselves.
This week, we're coming to talk to you B2B marketers. (Psst, you might be our favourite ??)
Whilst traditional B2B budget cycles do not typically favour selling in Q4, there is still an opportunity for brands like yours to cash in before the year is over.?
Scroll down to read some of our tips on how to succeed this Q4 ??
Start Publishing Testimonials
A classic move, but one that can get forgotten amongst the shiny new marketing tools we tend to get excited about each year.
Now that you are 9 months through the year, you should have plenty of recent work under your belt. Speak to these clients and customers for feedback and turn them into killer testimonials.?
Adding social proof and legitimacy to your marketing really helps as a bottom-of-funnel tactic and could turn those ‘umming’ and ‘aahing’ into clients!
Plus, who doesn’t love sharing kind words about them??
Turn to Linkedin Ads for lead generation
Whilst the likes of Facebook and TikTok will be inundated with advertisers trying to gain a competitive advantage on their respective platforms, Linkedin will be less competitive in Q4.?
As many B2B brands look to regroup and reevaluate their campaigns from the first three quarters of the year, you’ll be able to jump in ahead of them at low CPCs and CPAs.?
From our experience, advertising on Linkedin in Q4 can be a real coup and help you acquire and nurture leads cheaper than usual and cut through all the holiday noise.
You even have the opportunity to lean into some of the B2C campaigns like Black Friday and offer hooks to make the sale just that little bit easier.?
The key to success with Linkedin ads? Building themed landing pages to give the perfect customer experience. Don’t be afraid to get a little creative!
领英推荐
Ask for referrals
You’ve been in the game for some time, we’re sure you have a list of great clients who really like the work you’re doing.?
These clients are usually an untapped resource when it comes to referrals and word-of-mouth marketing. Most clients don’t usually go around and tell others how great you are. But if they are prompted or incentivised, it’s a sure bet they will.?
A good strategy to get referrals is to scour Linkedin for potential leads and find those that have existing connections with your clients. It is likely that inter-industry networks are quite strong.?
Ask your client to give you an introduction to the potential leads and already you’re in! An introduction can cut weeks off client nurturing and will at least lead to a good conversation.?
This also helps to shorten the sales process and with just over 2.5 months to go until 2023, any way to speed up the process is a win!
3 B2B Design Mistakes To Avoid in 2022
B2B Marketing has a bad reputation for being stuffy and boring. From template designs to multicultural stock images, you’re hardly doing your brand or your business justice.?
Over and over again, we’ve seen B2B brands fall into the trap of being bland, stale and just a little bit ‘meh’. It’s easy to do and many of your higher-ups might even give you a pat on the back but we’re telling you that there is a better way.?
B2C companies get an easy-ride right? They’re allowed to express themselves, be bold with their personality and be a bit more ‘normal’. The truth is, so can you!
This week's must-reads ??
This week's popular podcast ???
The 10 Minute Entrepreneur is a podcast for entrepreneurs and small business owners. Seasoned serial entrepreneur Sean Castrina shares quick-hitting tips to help equip you for success. Both tactical and practical, Sean's advice will help you thrive.
Ok…don't worry we're done now! That was fun right? ??
We would love it if you joined us by subscribing to our newsletter and following our?Linkedin Page?too.
We'll see you next time ??
Helping charities maximise impact through digital marketing ?? | Award-Winning Entrepreneur ?? | Managing Director @ Jetpack Marketing | Charity Trustee | School Governor
2 年Guys...I think I need to take a new picture ??