How award-winning State Farm agent Roger O’Connell achieved a 57% increase in bind rate with EverQuote

Over his 17 years as a State Farm agent, Roger O’Connell has tried many different lead vendors with less than impressive results. Like many agents, he was ambivalent about internet leads as a primary growth strategy. In his view, internet leads led to low contact and low bind rates; they were not ideal for driving steady, predictable growth. This all changed when Roger’s colleague, one of the top performing State Farm agents in his area, recommended EverQuote. Roger’s colleague had tried a range of lead providers and found EverQuote was far and away the best in class. Based on this colleague’s compelling recommendation, Roger made the switch to EverQuote. Since joining EverQuote’s Accelerated Growth Program, his bind rate has increased by 57% while his cost per bind has decreased by 40%.

Roger immediately knew EverQuote was different when he was paired with a dedicated Agency Business Consultant, who analyzed his agency’s contact, quote, and bind rates, along with his cost per bind and ROI. Roger’s Business Consultant also reviewed his process for working leads, identifying ways to maximize ROI. Since then, Roger’s agency has grown from 2 to 5 producers and has gone from buying 40–50 leads per month to 250. EverQuote-sourced business now makes up roughly 60% of his total new bound policies and, more importantly, 75% of this business is multi-line. Since optimizing his strategy, Roger’s bind rate on EverQuote leads has increased by nearly 60%, driving his cost per bind down by 40%. Roger’s experience reveals just how much of an impact partnering with the right lead vendor can have. With EverQuote, he’s able to connect with a steady flow of high quality, real-time prospects. He then leverages his EverQuote Agency Business Consultant to provide him with in-depth analytics and dedicated support, allowing him to optimize. After working with EverQuote, Roger is seeing impressive growth at an efficient cost and his business outlook is only looking better as he continues to grow and scale his agency.