How to Avoid Your Donor’s Natural Skepticism From Vaporizing Your Chances of Gifts.
Doubts don’t start in your email copy, they’re already lurking in your prospective donor’s mind.
For you and me they’re an annoyance, for them, they are a defense mechanism,?
Who wants to run unnecessary risks of being promised something only to see those promises unfulfilled?
No, no, no.
In this world where liars and hucksters are abundant, people need to be skeptical of anyone asking for money…and rightly so!
What can you do?
Answer 2 questions any donor will always have lurking in their mind:
The beauty is you can answer both at the same time.
For example, if yours is a humanitarian relief organization, you might say:
With the help of caring donors like you, we delivered a little more than 30,000 cans of nutritious food, 10,000 blankets, and organized 200 shelters to receive families in need when [Hurricaine X] hit and we will do it again now that [Hurricain Y] has left a disaster zone in [whatever place your operations are taking place].
Every time you claim something in a fundraising communication you arouse the 2 questions.
If you expect donors to give, you must immediately answer with your track record and the plan of action you have in place.
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