How to avoid your company being a victim of its own success

How to avoid your company becoming a victim of its own success with TEB Business Automation.

During the implementation of our eagerly awaited TEB version 3.0, we ran a survey with our high growth customers. The purpose of which was to discover the customers buying points. We wanted to understand the purchase timing and drivers. Whether it was improving operational efficiency, sales function, business automation or simply a business looking to improve overall. 

The findings were pretty unsurprising. Most of the time a high growth business sought help at the bottom or near the bottom of a growth bell curve. In essence, help was sought when things began to slide sideways, resources were short and leadership had run out of ideas to meet the growth challenges. 

Becoming a victim of your own success 

It’s a classic growth scenario— one I understand all too well having been through it myself. When your business is in the pit, you want to run away to the Himalayas and hide in a cave so that no one can find you.

On the other hand, when it’s on rapid growth trajectory you want to do the same thing. But this time, you want people to come and find you. This gives a boost to your business ego and makes you a look like a highly sought-after jewel. This is what I call “becoming a victim of your own success”. As any meaningful business success is not defined by a single event of growth but sustained and consistent growth over time. 

Why is this of interest to me, to you or to any business? 

A vast majority of business look for external help when they’re sliding down the growth bell curve rather than when they are climbing up it. To these business It makes sense really when things are going well why make changes?  

At the same time, we have a minority of proactive businesses. Those that seek external help and look at automating the business whilst they are growing rapidly. Keeping a close eye on anticipated growth and focus on building a sustainable business. This is the resilient business that will keep on the growth trajectory far longer and survive the test of challenging market conditions and any other factors that may threaten to derail business growth. The main factors that these businesses have in common are: 

1. Business direction clarity for short- and long-term goals 

2. A leadership team that’s focussed on aligning business functions for sustained growth

3. An accurate understanding of why customers buy from them and not their competition 

4. A solid grip of their cost base and clearly mapped supplier base

5. Employees that are motivated, valued and committed to the business values and goals

6. Repeatable and automated processes in all business functions for sustained growth and scalability 

The main buying point TEB Business Automation toolset customers was when they found themselves on the downward journey of the growth bell curve. It was the point that systems and processes began to fail and sustaining the growth of the business has just become an uphill task. In this scenario, TEB Business Automation was introduced to jumpstart the growth and our teams had gone straight into hand to hand combat. The result an implementation focussed on automation of the existing business processes, be it sales, order processing or billing. 

Our ideal scenario that would benefit TEB customers the most would be for the customers to reach out to us before they reach this point. In other words, when they’re on their growth trajectory. The TEB Business automation toolset empowers high growth businesses to manage and conquer growth by simply automating sales, order processing and billing functions in such a way that the business is effectively on auto-pilot. The primary goal of our implementations teams is to go beyond automation and look at process improvement and building efficiencies within each business function. However, we can only do that when we engage with a customer who is on the growth trajectory and not in firefight mode.  

Turbo boost your business growth

Building a consistent sales pipeline, addressing customer queries promptly and ensuring your operations have full visibility of the order as they flow in is a competitive edge that your business can gain with TEB Business Automation toolset. The best point for your business to benefit most from our offering is to engage when you’re growing so that we can help Turbo boost your growth with TEB Business Automation. 

Be proactive, not reactive find out how TEB Business Automation can boost your growth.

Author – Ashish Raina

TEBillion.com