How to avoid spam? Recommendations for writing letters.
Now let's talk about how to make a letter correctly. Here are some basic guidelines:
? Do not make the subject line only in capital letters (ATTENTION! LETTER TO YOU).
? Do not use spam words in the subject line, such as "money", "earn", "free", "buy", "sell", "get", "fast", "easy" , "Discount", "sale" and the like.
? Do not abuse exclamation (!!!!), interrogative (????), and also capital letters (URGENT ORDER).
? Do not use only images in your letters and do not send your texts in image format.
? Add more text to the letter, do not be limited to a couple of lines. Today's tests have confirmed that if a bulk email contains less than 500 characters, then the probability of getting into spam increases many times over.
? Write your letters in HTML format. Do not copy letters from Word. This leads to the fact that you end up with "dirty" code. Postmen can react negatively to them. Try to design your letters beautifully - this will set you apart from the crowd of spammers for both mail servers and subscribers.
? If you will be working as a partner, never take ready-made letters in promotional materials. These letters have already been sent out by everyone, and they already go to Spam with a guarantee. Make the letters yourself.
? Add tags - unsubscribe tag so that the subscriber can unsubscribe from you, this is one of the main requirements of mailings. Attention! Don't make another common mistake many people make! They just love to hide unsubscribe tags somewhere far below the letter or not insert them into the letter at all. NEVER DO THIS! If the subscriber does not like your letter, and he does not see the unsubscribe tag, he will simply press the "SPAM" button in the mail interface of the browser or program. Thus, a signal will be sent to the mail provider that spam is being sent from your IP and domain, and if there are enough such clicks, then your server will be blocked, and more letters from it will not even get into the spam folder.
On the contrary, we recommend placing the "Unsubscribe" button in the most prominent place in the letter. There is nothing wrong with the fact that people unsubscribe - they will not buy anything from you anyway, but will only spoil the reputation of your server.
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