How to avoid the spam folder in 4 easy steps

If you’re in the email marketing business, there are a lot of things that you must consider to ensure that your emails don’t end up in spam. Take, for instance, spam traps, anti-spam laws, and spam trigger words that can harm your email deliverability significantly.

Email marketing services and agencies must now consider factors such as ISPs and anti-spam regulations that are currently waging war against spammers. Though this is a relief for many consumers, it’s not the best news for the email marketing agency.

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