How to AVOID Serious MARKETING Accidents! (And get home safe, with money in your pockets) ????????????

It honestly makes my blood boil when I see talented business owners with amazing products or services, marketing themselves like a person with the intellectual range of a rotting onion. 

It’s NOT cool! AVOID Empty Words or Phrases! 

 Keeping in mind your readers’ fragility of attention is CRUCIAL! Avoid writing like this:

Example #1 “Always striving for excellence, from our very inception, a visionary, vigilant, and flexible approach has ensured that we are awake to the exciting possibilities science and technology allow, so that we can offer you beautiful, precise, and high-quality hardwood floors.”

I know. It’s hard to imagine that sentence ever got to see the light of day. Forty-one words that tell us absolutely nothing. But yes, that’s a real example, taken from the wild.

 Here’s another one:

  Example #2 “These changes reflect our view that tighter integration and closer collaboration between our teams is a critical component of sustainably growing our business. While this process has required us to make some really tough decisions, we believe that rigorously ensuring our team structure always aligns with our goals will make us stronger.”

 This is what they were trying to say … (in my own words, not theirs):

“Yeah, we had to fire some people.”

The point being, all that blah blah blah is a great way to drive people away! 

Long phrases and sentences with almost zero meaning instantly dilute your readers’ interest and attention. They don’t have time to listen to your life story. Just as you don’t either. See the human commonality?

You are selling to HUMANS. Not Drones or Robots.

SPEAK the human language. And get home safe without colliding with other onion-minded peeps on the information highway! :)

#Ace

www.acepreneur.net