How to avoid selling you by yourself?
Hains Jose
Security Operations Team Lead @ LCM Security Inc. | Cybersecurity Expert | GIAC Certified Incident Handler | Fortinet Certified Professional | Security+
Each people inside the bottle is us. In this world, we have the supremacy of technology over people. As one old man said “Technology is always good unless it controls us”
These words are so relevant in this era. We all know that web applications like Facebook, Google collects data and it is a big threat to data privacy.
When I tried to collect data about this, as usual, I got two answers, guess what after reading this you will get the right answer.
Google and other companies collect data mainly, for ‘Target advertising’.
What is target advertising - Targeted advertising is a way of placing ads based on demographics, on the consumers' previous buying history, or behavior. Many types of targeted advertising are used online, but advertisers use it in other media as well.
How does it work?
For example, if you search for certification, they will collect the data and you will see the advertisements related to certification courses. Likewise, each data is collected and used tactically to exploit their purchasing skills.
They know everything about you, what all are your interests, eating habits, Interested technologies, etc. You being tracked day by day. Right now, you will be thinking about how the applications stores data, here we explain that
Let us take Google. When you search anything on the internet your Internet history, or browser history, is stored in your browser's temporary cache file on your computer's hard drive. When a page is viewed, the URL is stored in the browser history along with the date it was last opened. Browser settings determine how long these records will be stored on your computer.
Data sharing can’t be avoided completely, which is like once in a picture Mark Zuckerberg covers his laptop camera with tape. This means a lot, in high-security situations also they think that there will be a chance of vulnerability. We can reduce the chance of being exploited by the following ways
The big giant company which always do track us is google. We’ll know how to disable and assess the data which is stored in different applications, which is linked to google.
- Deleting the search history
https://history.google.com/history
By clicking this link, you will be redirected to a page there will be options to delete the pages you have visited which is for a special day and also for all applications and all searches.
2. To stop sending advertisement by google
https://www.google.com/settings/ads/
Disable and google won’t send you advertisements anymore.
3. The applications which have access to google account
https://security.google.com/settings/security/permissions
Look up the applications and disable if you don’t need the application connected to google account
4. Explore the data which has been uploaded to their services
https://takeout.google.com/settings/takeout
It shows email, contacts, google drive, etc linked with Google account
5. Monthly report of the information that has been stored on its services
https://www.google.com/settings/dashboard
Shows like how much contacts saved and videos uploaded on YouTube etc in a certain period.
Reference
https://ugtechmag.com/stop-google-storing-tracking-data/
https://www.salon.com/2014/02/05/4_ways_google_is_destroying_privacy_and_collecting_your_data_partner/