HOW TO AVOID OVER-PROMISING AND UNDER-DELIVERING
Jerry Yerke
Educational Marketer | Team Building Expert | Global Business Development Coach | Trainer | International Speaker | Bridge Builder | Sports Performance?Advisor
In today's fast-paced world, where consumers are becoming more demanding and expecting better quality, businesses and entrepreneurs are faced with the challenge of delivering their promises without falling short. Over-promising and under-delivering can be detrimental to a business and can damage its reputation in the long run. This is why it's essential to be realistic with what you can deliver and set realistic expectations. In this blog post, we will discuss the top three ways to avoid over-promising and under-delivering.
The first step to avoid over-promising and under-delivering is to be realistic with the outcome. This means that you should not promise something that you cannot deliver. Always set realistic goals and deadlines for your projects. It's important to understand your capabilities, resources, and limitations before making any promises.
For instance, let's say you run an online store, and you want to offer next-day delivery for your products. Before making any promises, make sure that you can deliver on your promise. Check your inventory, your shipping capabilities, and the shipping options available in your area. If everything looks good, you can then confidently promise next-day delivery to your customers.
Another way to avoid over-promising and under-delivering is to be clear with your messaging and what you offer. It's essential to clearly communicate your value proposition, your products or services, and what your customers can expect from you. Avoid using vague or ambiguous language that can mislead your customers.
For example, if you offer a subscription service, make sure that you clearly communicate what your customers will receive, how often they will receive it, and what the cost will be. Be transparent about any additional fees, cancellation policies, and renewal options. By being clear and transparent, you can avoid any misunderstandings and build trust with your customers.
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The third way to avoid over-promising and under-delivering is to prove the concept of what you are delivering first. Before making any grand promises, test your idea, product, or service to see if it's viable. This will help you avoid making unrealistic promises that you cannot keep.
For example, if you are launching a new product, start with a small test run to gauge customer interest and satisfaction. This will allow you to refine your product or service and make any necessary adjustments before launching it to a larger audience.
In conclusion, avoiding over-promising and under-delivering is crucial for any business or entrepreneur who wants to build trust with their customers and maintain a positive reputation. By being realistic with the outcome, clear with your messaging, and proving the concept of what you are delivering first, you can avoid making unrealistic promises that you cannot keep.
Which of these three tips resonated most with you?
Let us know in the comments below.
New Network Marketing Professional
1 年JY, as I struggle with this topic, of which I am in total agreement with; I find the third tip most prevalent for me. A former associate in another business venture shared, “Not only proving one’s concept, service, or product/service adds value, demonstrated evidence reduces the hyperbole. Reduces over-promising because you showed it validity”. It’s then up to the customer/client/individual to now commit to what is demonstrated or shown. In a biblical way, when we love our neighbors as ourselves, amazing transformations take place and PEOPLE grow, as is my desire for growth in my business community. The products or services get carried with the person we are trying to serve.
New Network Marketing Professional
1 年I’m sorry, I had last minute hotel reservations issues. I missed your call.