How to Avoid Lowering Your Price
Donald C Kelly
The Sales Evangelist | LinkedIn Top Voice In Sales | 3X Top Salesforce Influencer | LinkedIn Sales [In]sider | Helping Teams Generate More Pipeline
In my sales experience, I've learned that most objections can be translated and boiled down to one phrase: "I don't know enough." This is essentially what prospects are saying when they utter things like, "I'm not interested," or "this is too expensive." I love how Mark Hunter put it, don't lower your price, increase your value.
If you aren't selling a good product to begin with, then lowering your price won't solve much. In addition, it won't help you stand out because the next competitor could do the same thing. Trust me, you don't want to be in that cycle.
Do all you can to educate and increase the value of your service without decreasing the price
Start by developing an unbreakable belief that your product will be a benefit to your customers. Believe that their life will be better with it and less efficient without it. And increase the value. Remember, what they are really saying is that they don't know enough about your product yet to pay the amount you're requesting. So use stories, use stats, use videos, and do all you can to educate and increase the value of your service without decreasing the price.
I share these things with you because I want you to raise your level of thinking and do big things!
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Just because your customer is looking for you to reduce your price doesn't mean you need to do it! This objection means to increase the value the customer will receive from paying the full amount you're asking.
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2 年Why reduce your price, just add more value Donald C Kelly some clients are serious about professional development and others are simply wasting your precious time, choose wisely!
Director of Marketing and business development, Sales and CRM Manager
2 年Thanks for sharing, it is a great aspect.