How to avoid greenwashing and profit with sustainability through data

?My ethos in business is that sustainability = profit. That is no longer a theory, but a fact, a fact that is increasingly coming to resonance in the public.

My focus today is how tying genuine sustainable production practices to brand equity promotion can lead to enhanced sales.

Change in consumer demand

First, I want to outline the proof in demand for sustainable items and how it can differentiate your end product. Essentially if you are not making your products sustainable, consumers will go elsewhere.

Over the past five years, there has been a 71% rise in online searches for sustainable goods globally, according to The Economist Intelligence Unit. This is reinforced by a 2022 consumer survey by McKinsey & co, which found that 66% of all respondents and 75% of millennials consider sustainability when making a purchase.

And this actively translates in to purchasing behaviour. A recent report from Accenture found that 72% of respondents reported that they were actively buying more environmentally friendly products than they did five years ago, while 81% said they expected to buy even more over the next five years.

What this all means is that the shift in consumer buying, with more consumers willing to pay extra for environmentally friendly products, reinforces the need for companies to increase their commitments to responsible business practices

Greenwashing won't cut it

But the question is, how do you make your products genuinely sustainable. Whether that be a beer, a trainer, a piece of steel or a lifesaving drug – It needs serious thought, and going down the green washing route just won’t cut it.

Just check out the Green claims code, if you are publicising a product or service that does not comply with the code you are liable to be fined up to 10 per cent of global turnover, further more your intention of getting enhanced brand reputation will have the opposite effect.

Ensuring your claims are backed up by sound data and practices

We have now developed our own bespoke energy monitoring software which enables you to know exactly where your energy is being consumed, how to reduce it and how it contribute to decarbonizing your production line. Furthermore, we now offer carbon reduction assessment, carbon life cycle assessments, embodied carbon assessments and the ability to produce a road map to getting to net zero emissions. All this is made possible by giving you access to PhD scientists and carbon reduction engineers with over 50 years’ experience in delivering sustainable solutions.

To capitalise on this shift in consumer demand, to avoid the erosion of your brands credibility by making false claims, and ultimately do the right thing for the planet, its people and all living things contact us today.

+44 (0)333 240 90 80

https://b-gen.co.uk/

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