How to Avoid Getting Ghosted by Your Prospects (4 Steps)

Why does being ghosted in sales so demotivating??

Let’s imagine that you are working on a deal and you’re about to make the sale after several encouraging phone calls and emails.?

Next thing you know – poof. Your prospect abruptly disappears.?

With these four strategies, you can dramatically reduce being ghosted by your sales prospects.

1.???Use Relevant Communication

You get prospects to respond by conducting outreach that emphasizes their problems. 57% of email receivers consider a message spam if it isn't relevant to their needs, even if the prospect knows you well. Your messages must be tailored to focus on their goals.?

Create your messaging to reflect the issues that their business is currently working to solve. According to Connect Leader, 67% of B2B buyers cite relevant communication as a critical factor in selecting one provider over another. Relevant, focused communication will help you stand out if your contact ghosted you because they are considering you or one of your competitors.

2.???Practice Personalization

You lose an opportunity to make a sale or gain their loyalty every time you engage with potential customers and don't give them something specially tailored to their interests. You can practice personalization utilizing two straightforward yet powerful strategies: tailored messaging and distinctive delivery methods.?

Since email is the primary method of communication for most of your outreach, it's critical to realize that even the smallest adjustments to your email drafts can have a significant impact. Try putting your lead's name in the subject line for a unique, eye-catching touch.?

Even though it doesn't require much work, adding the recipient's name to an email subject line can have a significant impact. Adding a recipient's first name to the subject line of an email can increase open rates by 29.3%. Another way to personalize is to avoid your potential customers' email inboxes and send them handwritten notes instead.

3.???Learn to Leverage Emotional Intelligence (EQ)

Utilize your emotional intelligence if you want your target clients to respond in the future. EQ is the ability to understand others, their motivations, and how to work with them through collaborative partnerships in outreach. Start by consistently thanking the clients who are already bringing you business to see if EQ can increase revenue.?

You'll discover that their desire for sincere approval is limitless. Remember that your prospects are also people. Even while you may not be able to persuade them to meet right away (or designate them as Closed/Won), by placing more importance on the relationship you're attempting to develop, you leave the door open to potentially partnering with them in the future, should the opportunity present itself.

4.???Incorporate Expressions of Gratitude

Try including an expression of thanks to encouraging potential clients to contact you after they've previously ghosted you. Either say "thank you" or take action to express your gratitude.

Saying a brief "thank you" when a prospect is stopped in your pipeline will give you another conversational starting point while preventing you from sounding irritable.?

A study published in the Journal of Psychological Science found that recipients of an email expressing thanks experienced far more "ecstatic" feelings than the senders had anticipated. According to research by Inc., expressing gratitude to your clients and potential customers might help you develop brand loyalty.?

In light of this, showing your appreciation at various points in the pipeline, specifically before the closure, can encourage prospects to reply to your communications and provide you with an advantage if and when they become clients.