How to Avoid FALLING into the Commodity TRAP
Listen to the Podcast on iTunes, Spotify and YouTube - Links are below - Check out the courses at b2bREVENUE.COM

How to Avoid FALLING into the Commodity TRAP

Brian G. Burns Brian G. Burns

Brian G. Burns

Do you want more meetings? Close larger deals? Listen to the Brutal Truth about Sales Podcast

发布日期: 2023年7月2日
+ 关注

In sales, we know how much better and different our product is from the alternatives, but our prospects always want to put us into the commodity trap. So how do we avoid this to be on the same page? This is the topic of today's episode of The Brutal Truth.

Here is what you will learn:

  • How to sell value over price.
  • How to win even when you are the highest priced.
  • Why do clients want to view us as a commodity?
  • Why do we have no power if we are a commodity?
  • I'd like to know how to differentiate from the alternatives.
  • Why the commodity trap is a deal killer.
  • How to maximize the deal size.

This is for you if you want to win more deals at the list price. You can listen to the full interview on?iTunes?and?Spotify?or watch it on?YouTube.

Follow me for the best b2b sales advice?Brian G. Burns

What I learned this Week What I learned this Week

What I learned this Week

107,226 位关注者

订阅
Wonda Dickerson

Regional Manager at WWX, LLC

1 年

True

赞
回复
Sohana Y.

Marketing Positions at Real State

1 年

Love this

赞
回复
Bryan Burke

Federal Client Director at HCL

1 年

Happy Independece Day!

赞
回复
1 次回应
Nicholas Phillips

Sales Negotiator McGrath HQ Pyrmont - Eastern Suburbs Sydney

1 年

It’s called being a salesperson where the opportunity to add considerable value add to the sales opportunity as against an order taker…? Otherwise might as well be an ordering tap on a website for the services…?

赞
回复
Wonda Dickerson

Regional Manager at WWX, LLC

1 年

True

赞
回复
1 次回应
查看更多评论

要查看或添加评论，请登录

Brian G. Burns的更多文章

  • The Secrets to Connecting with YOUR Prospects
    2024年10月10日

    The Secrets to Connecting with YOUR Prospects

    We are at the root mammals, and mammals have an innate fear of strangers, so what are we to do when our whole day is…

    5 条评论
  • HOW THE WORLD'S BEST SALESPEOPLE SELL
    2024年9月11日

    HOW THE WORLD'S BEST SALESPEOPLE SELL

    In sales, we talk a lot about motives and motivation; for some, it is about success or competitiveness, but for others,…

    12 条评论
  • What The Best Salespeople Do Differently
    2024年8月22日

    What The Best Salespeople Do Differently

    In sales, we talk a lot about motives and motivation; for some, it is about success or competitiveness, but for others,…

    7 条评论
  • HOW TO BUILD AN UNSTOPPABLE MINDSET
    2024年7月31日

    HOW TO BUILD AN UNSTOPPABLE MINDSET

    In sales, we face enormous amounts of rejection and pressure, and how we process this will have a massive impact on our…

    9 条评论
  • HOW TO AVOID THE COMMODITY TRAP AND CLOSE THE DEAL!!!
    2024年7月24日

    HOW TO AVOID THE COMMODITY TRAP AND CLOSE THE DEAL!!!

    In sales, we know how much better and different our product is from the alternatives, but our prospects always want to…

    4 条评论
  • WHY YOU NEED TO LEARN THE MAFIA CAREER STRATEGY!!!
    2024年7月17日

    WHY YOU NEED TO LEARN THE MAFIA CAREER STRATEGY!!!

    In Sales, finding a job is easy, but finding a great job is really difficult. Why is it so hard? So many companies and…

    11 条评论
  • How to Become the Person Clients Want to Speak With...
    2024年7月10日

    How to Become the Person Clients Want to Speak With...

    We are at the root mammals, and mammals have an innate fear of strangers, so what are we to do when our whole day is…

    5 条评论
  • HOW TO AVOID THE BIG DEAL TRAP
    2024年6月26日

    HOW TO AVOID THE BIG DEAL TRAP

    In sales, there is one trap that is impossible to walk past, and that is "The BIG Deal" trap. Some people get lost in…

    6 条评论
  • How to Sell and Win in the Most difficult of situations...
    2024年6月13日

    How to Sell and Win in the Most difficult of situations...

    In sales, we are between a rock and a hard place; our managers and company want/need revenue, and our clients are even…

    7 条评论
  • How to Win the Game of Sales
    2024年6月6日

    How to Win the Game of Sales

    If you are in sales, you know how hard it is to win a deal. We ride the rollercoaster of emotions, and all too often…

    8 条评论

社区洞察

其他会员也浏览了