How to Avoid Duplicate Content Issues

How to Avoid Duplicate Content Issues

To ensure that syndicated content is not labeled as duplicates within your own domains and platforms, you need to do something called canonicalization. This is a process where you consolidate more than one URL that leads to the same content or different pages with identical content.?

The process involves either you or Google choosing one specific URL as the canonical version—the one to be primarily crawled by their search bots—and the other URLs as duplicates that will be crawled less often, if at all.

There are a number of reasons why you want your results to focus on that single canonical URL:

You may want only one URL to appear in searches and for people to access products and services via that one URL.

If your content is syndicated elsewhere, you want any links from other pages to go directly to your preferred URL.?

Better metrics. With duplicated URLs, you don’t get an ideal snapshot of how a particular product is performing.?

reduced crawl time. It’s best if Google’s bots focus on your new or revised pages rather than wasting time on duplicated, multiple URLs.