How to Avoid Dead Endings
Pixabay.com

How to Avoid Dead Endings

Are endings hard for you?

Conclusions pose a great challenge for writers, and the pressure is real. An ending that dies on the page doesn’t go down without other causalities. A failed finale can ruin everything, even if all preceding content is superb.

Writers who don’t end well generally make three fatal mistakes:

? Overlooking the fundamental problem

? Losing sight of the communication’s purpose

? Not being strategic 


How to craft a robust conclusion:

A. Address shortcomings.

? Lacking Focus

Embarking without a clear sense of purpose, many writers wander aimlessly, failing to lead their audiences to a definitive and meaningful destination.

Example: You read an article with a promising premise and some noteworthy content, but reaching the conclusion, you can only wonder, What was the point of that!


? Taking Shortcuts

After investing (sometimes considerable) resources in developing material for the introduction and main section, some writers approach the final, downhill stretch and simply come crashing to an abrupt halt.

Example: You read to the end of an engrossing book only to find that the author has chosen the easy way out by killing all the main characters in an explosion. How exasperating!


? Repeating Ad Nauseam

After stating their case or pronouncing the punchline, many writers and speakers keep going instead of stopping when they were ahead.

Example: Upon gathering everything you need to know from a presentation, you tune out (and/or conjure negative thoughts about) the speaker, who seems to enjoy the sound of his/her own voice and doesn’t value your time. Enough said!


? Misreading the Audience

After relaying facts in a logical manner, many writers do not understand when to provide all the answers versus when to let readers think for themselves.

Example: Seeking the best option for removing old paint from antique furniture, you consult a do-it-yourself blog that describes three different methods but doesn’t divulge their advantages or disadvantages. Now what?

Example: You wanted to learn the straight facts surrounding a proposed, mixed-use commercial development, but upon reading an article in your local paper, you feel lectured on why the concept is a bad idea. No thanks!


B. Solidify fundamental goals.

? Entertaining – To please the audience

? Teaching – To educate on a subject; to give instructions

? Informing – To convey ideas, perspectives, experiences, etc.

? Persuading – To sell a product/service; to convince people to accept or believe something

? Motivating – To encourage certain behavior, perhaps for the audience’s own benefit

? Hooking – To compel a reader or listener to return for more, maybe the next installment

Goals are often multi-faceted. Many writers benefit from drafting an outline to stay on track.


C. Be certain about the overriding reason for any conclusion.

? Some conclusions summarize what came before:

For example, the director of a community food bank might design a presentation specifically to address civic organizations. Making people aware of what the charity does and aims to accomplish would be essential in garnering support. Presenting a strong conclusion would not just thank the audience for listening, nor would it rehash every statistic. Instead, it would more likely suggest tangible ways to help, such as donate nonperishables, write a check, or host a fundraiser.

? Other conclusions surround a plot and/or hint about what’s to come next:

For instance, an author might publish the introductory novel for a series that will carry the plot forward. Besides creating a satisfying ending for the first story, the writer might incorporate a hook that ignites readers’ curiosity to find out what happens in the next book. Another strategy would be to leave no loose ends regarding the initial plot yet establish a compelling premise and characters that generate demand for more stories.


Takeaways

Without question, clear goals will help you map out a plan for your content. In turn, you'll better guide your audience to the end by remaining focused.

Once you’ve led them to your intended destination, what will you give people to take away?

Before answering that question, strive to think in terms of what you’d say to any audience if it happened to be your final opportunity to communicate with them. Simply put, what do you want people to gather and remember from spending time with you?


My best to you,

Sallie W. Boyles, a.k.a. Write Lady

Thoughts or questions? Please contact Sallie Boyles, owner of Write Lady Inc., to exchange ideas about effective communications and gain from professional writing and editing services. Receive monthly tips and insights by subscribing at https://WriteLady.com.

Gary Boyles

Senior Territory Manager at BlueLinx Corporation (formerly Georgia Pacific Distribution)

4 年

Great article about writing a strong ending!

要查看或添加评论,请登录

Sallie Boyles的更多文章

  • Your Call May Be Recorded

    Your Call May Be Recorded

    “Your call may be recorded … for training purposes only.” How often do you hear that message? Do you ever wonder how…

    2 条评论
  • The Downfall of False Equivalences

    The Downfall of False Equivalences

    What’s wrong with comparing two different things to make a point? Drawing parallels between A and B can be effective in…

    2 条评论
  • Read the Room

    Read the Room

    When people say, “Read the room,” what comes to your mind? Although the opposite can be true, my first thought is that…

    2 条评论
  • A Gift for a Stranger

    A Gift for a Stranger

    When have you selected gifts for people you didn’t know? Maybe some of the following examples apply: · Fulfilling a…

    4 条评论
  • Alligators as Pets

    Alligators as Pets

    What do you think of adopting an alligator as a pet? Decades ago, souvenir shops sold baby gators in aquariums to…

    2 条评论
  • Word Games

    Word Games

    Do you enjoy playing word games? When it comes to word challenges like Scrabble, Bananagrams, and Wordle, I’ll…

  • Watch the Grass

    Watch the Grass

    Have you ever had positive feelings about something until encountering a reason to be leery of it? Did you back away or…

    6 条评论
  • A Lingering Taste

    A Lingering Taste

    When have you taken a bite of a food that you’d typically appreciate based upon the ingredients yet were disappointed…

    2 条评论
  • The Best Comeback

    The Best Comeback

    A harsh reality hit me when I was seven years old. My next-door neighbor “Jennifer,” a girl two years older than I…

    2 条评论
  • A Puppy Command for People

    A Puppy Command for People

    Have you ever trained a puppy? On and off, since I was six years old, dogs have been part of my life. Picking a…

    8 条评论

社区洞察

其他会员也浏览了