HOW TO AVOID THE COMMODITY TRAP AND WIN THE DEAL

In sales, we know how much better and different our product is from the alternatives, but our prospects always want to put us into the commodity trap. So how do we avoid this to be on the same page? This is the topic of today's episode of The Brutal Truth.

Here is what you will learn:

• Why do clients want to view us as a commodity?
• Why do we have no power if we are a commodity?
• How to differentiate from the alternatives.
• Why the commodity trap is a deal killer.
• How to maximize the deal size.

This is for you if you want to win more deals at the list price. You can listen to the full interview on

iTunes = https://podcasts.apple.com/us/podcast/brutal-truth-about-sales-selling-b2b-social-saastr/id327760868?i=1000662820916

Spotify = https://open.spotify.com/episode/4TjWlTHsGRtpRqIxDzO2Pb?si=0009925fdf2a409a

or watch it on YouTube = https://youtu.be/Uy3OQ92NCCs

Want to become great at sales fast check out https://www.brevitypitch.com

Check out my daily Sales Questions Show Sales Questions Brutally Honest Answers - PodCast and my leadership show The Sales Leadership Show / PodCast revenue management collective

We are now offering customised, on-site training for both Start the Conversation and Closing the Complex sales; you can learn more about them at https://www.b2brevenue.com