How To Avoid The 5 Major Mistakes That Can Kill A Big Deal! Part 1

There are 5 major mistakes that will kill a big deal.

1. Not meeting the client’s expectations

2. Mishandling a client crisis

3. Taking on more than you can handle

4. Putting all your eggs in one basket

5. Up cash creek without a paddle

Any one or a combination of these cannot only kill the partnership but have the ability to take down your company as well. We’re going to take a bit of time to talk about each one of these, in this article we’ll cover the first two.

1.Not Meeting Client’s Expectations

It’s essential you give your client’s exactly what you promised them during the negotiation portion of your relationship. If an event does happen where there is no way to meet the client’s expectations, not only do you have to find a way to fix the situation, but you also have to find out where it all went wrong.

A couple of things could have contributed to this problem:

1. Bad salesmanship. This could mean the salesperson was trying too hard to seal the deal and didn’t listen to the client’s needs.

2. Lack of communication. This breakdown occurs between the salesperson and your operations department. In order to avoid these mistakes, you need to put a clear plan of action into place and be sure that all of your sales staff agrees to follow your guidelines, even if it takes having them sign a written agreement:

? Think before you speak.

? Give yourself a break.

? Perfect your process.

? Pre-format over-deliverables.

? Stay hands-on throughout the entire process.

? Pre Define success.

Mishandling a Client Crisis

Crises will happen, but how you respond and fix the problems will define your company. Keep in touch and improve interaction with your clients. You need to respond quickly and effectively. This will help you gain even more trust and increase your clients confidence in your abilities.

These simple tips can help you deal with any client crisis:

? Take responsibility and apologize no matter who is at fault.

? Act swiftly and effectively.

? Step in and take control of the situation.

? Never point fingers or place blame.

? Stay in constant communication with your client.

? Stay calm throughout the situation.

? Keep your eye on the ball.

Now, that you know the top two mistakes you could make to kill a big deal, you’ll know better how to avoid making these mistakes in the first place. Know how to put a plan of action into place in case of a crisis. If you need any help with this just reach out to me and I'll do my best to walk you through it.

Next time we’ll talk about the 3rd and 4th killer mistake you can make in working with big clients.