How to Avoid the #1 Trap in Sales and Selling

In sales, we know how much better and different our product is from the alternatives, but our prospects always want to put us into the commodity trap. So how do we avoid this to be on the same page? This is the topic of today's episode of The Brutal Truth.

Here is what you will learn:

• How to sell on Value instead of Price.
• Why do clients want to view us as a commodity?
• Why do we have no power if we are a commodity?
• I'd like to know how to differentiate from the alternatives.
• Why the commodity trap is a deal killer.
• How to maximize the deal size.

This is for you if you want to win more deals at the list price. You can listen to the full interview on?iTunes?and?Spotify?or watch it on?YouTube.

Follow our other shows The Sales Leadership Show / PodCast revenue management collective and Sales Questions Brutally Honest Answers - PodCast

Check out how AI has solved the Sales Practice problem: https://www.brevitypitch.com