How Auto Dealers Can Tap into the Tech Space on LinkedIn: A Roadmap to Marketing the Technology in Cars
Sherry Merideth
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The automotive industry isn’t just about engines and horsepower anymore. Today, it’s about smart technology—electric vehicles, advanced driver-assistance systems (ADAS), infotainment, and IoT connectivity. Can imagine that one of the greatest challenges for car dealers is?
Marketing these innovations to the right audience at the right time, particularly those in tech-savvy spaces.
LinkedIn, the world's largest professional network, offers a prime opportunity for dealers to connect with tech-minded buyers, engineers, and early adopters. But to succeed, auto dealers need more than just a basic presence. Here’s how you can position your dealership as a leader in automotive tech and engage the right audience effectively.
Why LinkedIn is a Prime Platform for Marketing Automotive Tech
With over 900 million professionals active on LinkedIn, including leaders in engineering, technology, and software development, this platform offers the perfect space to market tech-laden vehicles. It’s not just about showcasing cars—it’s about telling a story of innovation, which resonates with the tech community.
5 Key Strategies for Automotive Dealers to Attract Tech-Minded Buyers on LinkedIn
1. Focus on the Technology, Not Just the Vehicle
When crafting posts or ads, spotlight the smart tech features—think autonomous driving capabilities, EV efficiency, or over-the-air software updates.
2. Use LinkedIn Targeting Features to Reach Tech Audiences
LinkedIn’s ad platform offers targeting by industry, job title, and skills. Create campaigns aimed at tech professionals by targeting:
Pro Tip: Highlight your dealership’s tech-savvy reputation in these ads using keywords like auto dealer marketing, connected cars, or digital automotive solutions.
3. Engage with Thought Leadership and Tech Content
Position your dealership as more than just a seller of vehicles—become a part of the conversation around tech innovation.
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This builds credibility with audiences who see technology as the primary driver of value in new cars.
4. Showcase the Experience, Not Just the Product
People in tech spaces care about experience—how will the vehicle improve their daily life? Use visuals, infographics, or videos demonstrating tech features in action:
Keyword Focus: Digital marketing for dealerships, auto tech experience, connected vehicles
5. Encourage Tech-Focused Testimonials and Reviews
Collect feedback from tech-savvy customers and feature their experiences in your content. Tech audiences value peer reviews and detailed breakdowns. Consider:
Optimizing Your LinkedIn Presence: SEO and Keywords for Auto Dealers
For your posts to gain traction, optimization is key. Incorporate these keywords into your content and campaigns:
These keywords will help attract auto dealers searching for innovative marketing solutions and connect you with the right tech-driven audience on LinkedIn.
Final Thoughts: Drive Innovation, Drive Engagement
Marketing the technology in today’s automobiles isn’t just a trend—it’s a necessity. By leveraging LinkedIn’s powerful tools and crafting content that speaks to the tech community, your dealership can stand out as an industry leader. Showcase the future, build connections with professionals who appreciate innovation, and drive more engagement—and sales.
With the right strategy, you won’t just sell cars. You’ll sell the future of driving.