How to Be Authentic in Sales

Welcome back once again to my LinkedIn Newsletter! For this edition, we have advice from Jason Marc Campbell, the author of Selling With Love! Also, join me today at 12 pm EST / 9 am PST/5 pm GMT for this week’s episode of my Newsweek interview series, Better, when I talk with the author of Captivate,?Vanessa Van Edwards! You can join the discussion here - please bring your questions and thoughts as well as we discuss decoding behaviors.

If you can’t make today’s interview, we always make a replay available! You can find a complete archive of my weekly interviews on my YouTube page. If you’d like to be notified when the newest episode is up, subscribe to my channel and you’ll receive a notification.

Traditionally, the thought of a salesman often conjures up the caricature of someone working on a used-car lot. While selling is directly connected to the concept of a transactional relationship, it doesn’t have to feel fake or cheap. It can be inspiring and authentic. Jason Marc Campbell teaches how anyone can be (and already is!) a salesperson whether they realize it or not. This was a fantastic discussion, and I’d encourage you to hear the rest of our conversation, which you can watch in its entirety here.

Everyone is a salesperson

“If you've ever tried to get the dream job and you went through an interview process, that looks a lot like a sales process to me. Or if you've been in a role where you're building your own business, you have to attract investors. Or say you want to attract the top talent to work for?you. There's always a sales process that happens there, and we can even look in our personal lives when we are starting new relationships. The way that I define it in a broader context, is that selling is nothing more than an energy exchange between conscious beings.”

Provide solutions for your customers?

“How much do you understand the people that you sell to? This is where you get more specific into understanding who is your target market. Try to get as specific as possible, because the more you spend time to understand them from having conversations with them, running surveys, the more you can start speaking their language. Understanding their problem and making sure what you present to them really solves those problems in their lives, brings a solution that they want to apply to their life.”

You don’t fake it, you make it

“A lot of us decide that we're so bad at sales. But our fear of sales is often a way of masking our fear or the lack of work that we've put into developing a product that is actually amazing. People often say,?‘fake it till you make it.’ No, no, no, no, no. You don't fake it. You make it. What does your offer look like? Does it speak the language that people will understand its value? Does it truly develop and serve real value for people that do get it? If your product's not great, you're going to have shame and guilt. But if you know your product is amazing, you are going to see it. You become a turbocharged sales machine that comes from the heart.”

Thank you so much for taking the time to read this week’s newsletter - and join me for today’s talk with Vanessa Van Edwards!

On a final note, if you’re looking to keep tabs on my never-ending quest to master latte art, follow my instagram page, which also features my two feline confidantes, Phillip and Heath.

Wishing you health and success -?

Dorie