How Augment Reality Can Change Your Shopping Experience

Augmented Reality ( AR ) is the technology that expands our physical world by adding layers of digital information on top of it. Viewed via a screen, it offers a view of the physical real-life environment with superimposed computer-generated images, therefore changing the perception of what you see in front of you. In E-commerce, it allows customers to preview products or experience services in their normal lives before buying. Using AR, customers can preview products and be more likely to pick the right product in the first instance.

Have you tried to catch a Pokémon lately? Or experimented with silly Snapchat filters? Or attempted to fit the perfect dresser in your bedroom via the IKEA app? Or tried spectacle designs in Lenskart App? If these activities sound familiar, then you’ve tried Augmented Reality (AR) — the most accessible and fast-evolving immersive technology available to consumers.

Immersive technologies weren’t created yesterday. They’ve been around longer than social media or iPhones. Yet, they weren’t ready for the mass consumer market — until recently.

According to Statistics the market for AR technology is growing, with projections for 2023 valuing it at over $18 billion U.S. dollars. It also predicts that consumer spending on standalone and embedded augmented reality mobile applications worldwide will reach $15.496 million by 2022 .

Now that AR is on the rise, it’s quickly finding application in most, if not all, product-driven industries. This includes the world of e- commerce However, many e-commerce store owners are still wary of adopting AR technology — and that’s mainly because many of them still don’t know what AR exactly is and how it can change their online selling game.

For most people, AR is still a quite abstract and mysterious technology, often perceived as the science fiction out of Hollywood movies. Animated holograms, interactive displays, and virtual 3D models. In reality, all these things do already exist!

Now, the only question that remains is this: 

Are you ready to take the leap into the next level? 

If you own or run an e-commerce website, can you include AR into your marketing efforts? With the ubiquity of smartphones, almost everyone has technology in their pockets to use AR when shopping online . Now, as the technology continues to develop and advance, there are more and cheaper options to implement AR than ever before.

?Here are certain benefits why you should implement AR too :

1. Customers try Before they Buy 

AR takes away a great deal of the advantage physical stores have over e-commerce. Now, with augmented reality applications, customers can see a product in detail before adding it to their cart. Amazon's app, Amazon AR view, is doing something similar, with furniture, although they plan to expand their AR features to include jewelry and other products.

As the technology behind augmented reality advances, the 3D models these kinds of apps will be able to set in reality will only become more realistic.

Imagine getting to see in real-time how makeup will look on your skin, using your front-facing camera. Could a similar application be used for buying glasses, sunglasses, hats, T-shirts, sneakers, or, really, any other product?

Customers that get to try products before buying them will be less likely to return the item later because they'll be more sure of their purchase in the first place. That means fewer returns, less money lost, and happier customers leaving better reviews on your online store!

2. Boost Your Brand

Your e-commerce business has a specific brand, a reputation, a stature. Or, even if the online store is new and without a reputation, you'll want to build a marketing scheme to start boosting your brand as soon as possible.

That means that every aspect of your online store including your web design, your logo, your product images--everything--must be on par with the brand you're trying to build.

AR can help you build that brand. Including augmented reality features in your e-commerce business makes you seem fresh, advanced, and smart. If you're a fashion brand, aren’t those adjectives you'd kill to have associated with your company? What about interior design brands, high-end watch brands, or online modern art galleries? Could AR help those brands, as well? Absolutely!

3. Make Your Products Premium

According to a research, 40% of shoppers said they would be willing to pay more for a product they can view using AR.

Now, take a moment and let that sink in.

Using AR features in your online store can make people willing to pay more money FOR THE SAME PRODUCTS. Isn't that reason enough to adopt AR?

Yes, augmented reality can literally mean more money!

That product you truly believe in gets a fair chance to succeed because AR helps shine a more flattering light on it.

4. Make Your Brand Memorable 

According to one study, AR activates more of the visual memory portion of the brain than viewing images, watching video, or even experiencing something in VR . What does this mean?

When more of your brain is active, especially the visual parts of your brain, you'll be more likely to remember what you saw later on.

That means your product, if viewed through AR, will be more memorable.

So visitors may come and go. They may choose to experience your products through AR before bouncing. If so, they'll have that memory with them, crystal clear, for a long time. That memory will, of course, make re-targeting ads more effective later on.

In fact, that same study, from above, showed that AR also creates a "surprise" response from the brain. That pleasant surprise feeling will stay with the customer for a long time.

Yes, augmented reality can not only help seal the deal on the first visit, but it can also help reel in those non-purchasing visitors over time by making your products more surprising and memorable!

5. The Time is Now 

Augmented reality is here to stay. As smartphones become more advanced, and as smart wearables become more and more accepted, AR technology will only become more and more mainstream.

But AR isn't mainstream yet. It hasn't saturated the market yet. It's still new and exciting and surprising.

Why is now the best time to start implementing augmented reality into your e-commerce business?

Because your brand will stand out as cutting edge and premium. You'll be seen as the company that cares more about its products and customers.

And your products will seem more premium and memorable, too.

All in all, implementing AR now will show your company if forward-thinking. The bulk of the benefits discussed in this article will fade as AR becomes more widely used, so don't miss that opportunity.

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With the current status of the online marketplace e-commerce has become more saturated and competitive meaning that for a business to succeed, it needs to be faster. Take building websites, for example. Whereas before, you would have to hire a web designer and pay thousands of dollars to have a professional website, now you only need an AI website builder to produce your website for you within minutes. Customer and visitor data is all around us, constantly collected, and always important for businesses to analyze. But what if we could collect, organise, analyze, and then put that data to work for us in an even more efficient manner? Well that’s exactly where AI comes in, and it’s changing up the online marketing game in a big way.

Certain of them Are :

1. Smart Technology

2. Chat- Bots 

3. Customise Relationship Management

4. Inventory Management

5. Image Classification

Here are some ways AI can Help Your E-commerce business:

Virtual Personal Assistant. 

Predictive Marketing. 

Personalization. 

Customer Service. 

Optimized Search. 

Social Listening.

Fraud Detection and Prevention.

Automation.

AI- based data analytic tools provide a host of benefits such as online sale analysis, customer profiling, etc. It allows a business to increase their intelligence of customer requirements. AI-enabled supply Chain Automation can assist in the effective management of supply chains for E- commerce platforms.

Now, if you are a brand that's interested in implementing AR & AI in your existing company, we are here to help you. If you want to delve further check our website and do contact us. AR can help you in such impressive and eye catching manner that'd benefit your company in a way you've never imagined . Including augmented reality features in your e-commerce business makes you seem more advanced and helps you reach long term goals through customer's satisfaction. If you want to know more about the details do contact us.

https://inceptorytechnology.com/