How to Audit the Success of Your Current Demand Generation Strategy
As great as it would be to have a demand generation marketing strategy built to “set it and forget it,” that’s just not how digital marketing works. Iteration is the key to navigating the matrix of demand generation strategy components to meet end users’ dynamic needs and to hit ever-growing business goals.
Whether your current digital marketing strategy has been running for months or years, auditing it for success will help your business meet the right audience with the right messaging to stay top of mind and promote conversions.
What Does Success Look Like for Your Business?
Your business is running a demand generation strategy to meet specific business goals. To know if your digital marketing strategy is successful, you need to identify what success looks like.
Here are some examples of conversions a successful demand generation strategy might yield depending on the type of business and goals:
Once you identify your digital marketing strategy’s goal(s), you need to figure out how to best achieve them for your specific audience.
For the remaining steps to audit your current strategy, read the rest of the blog post here.