How to Attract Talent: 5 Ways to Get Talent To Apply

Recruiting new employees is time-consuming and difficult. It also requires an extensive amount of effort to source, screen, interview, and hire candidates. While hiring new employees can be scary for businesses at first, it’s important to remember that people leave jobs for new ones all the time. To effectively attract top talent and improve your company’s hiring process, you must identify your company's brand attributes and outline how potential applicants will see your company as an awesome place to work. With that in mind, here are five tips to help you attract top talent so they will want to apply with your company:

Be transparent in your job descriptions and hiring practices

The first step to attracting top talent is by being transparent in your job descriptions and hiring practices. This includes being open with the job’s responsibilities, the qualifications needed to perform the job, the timeline of the hiring process, the potential growth opportunities, and the compensation and benefits that employees will receive. For example, let’s say you are hiring a social media manager for your business. If you’re not transparent about the job responsibilities, qualifications, and timeline, potential applicants will have no idea what they’re signing up for. In turn, they may not feel comfortable applying with your company, which could lead to missed opportunities.

Offer competitive salaries and benefits

Your job descriptions may include the qualifications necessary to perform the job, but what about salary and benefits? More importantly, how will you differentiate yourself from other companies looking to hire the same type of talent as you? If you want to attract top talent, you must offer competitive salaries and benefits. For example, let’s say you are hiring an analytics manager for your company. If you want to attract top talent, you must outline the benefits and salary of the job. In the case of an analytics manager, the salary should be above average and the company should offer additional benefits, such as paid time off, health insurance, and retirement plans. By offering competitive salaries and benefits, you give applicants a reason to apply with your company.

Provide a workplace that’s embracing of innovative talent

To attract top talent, you must show potential employees that a future with your company will be exciting, challenging, and rewarding. To do this, you must provide a workplace that’s embracing of innovative talent. For example, let’s say you are hiring a social media manager for your company. If you want to attract top talent, you must showcase how innovative this role will be. In this example, you could highlight the social media manager’s responsibilities, their potential to lead the company’s digital marketing efforts, or the growth opportunities. Regardless of how you showcase your company’s embracing of innovative talent, you give potential employees reasons to want to apply with your company.

Showcase your company’s culture through brand ambassadors

When it comes to attracting top talent, it’s crucial that you showcase your company’s culture through brand ambassadors. Brand ambassadors are employees who currently work for your company and are willing to speak about their experiences working for your company. By showcasing the culture of your company through brand ambassadors, you give potential employees a real-life view of what it’s like to work with your company. In turn, you attract top talent to apply with your company. For example, let’s say you are hiring a social media manager for your business. If you want to attract top talent, you should ask current employees who work in the social media department to speak to prospective applicants. In their comments, they should address the job responsibilities, their experiences working at the company, and other information that would appeal to potential employees.

Final tip to help seal the deal

When all is said and done, you must conclude with a final tip to help seal the deal. This tip can be anything from hosting a happy hour event to showcasing your company’s culture through brand ambassadors. Regardless of what your final tip is, you must use it to draw attention to your hiring process and potential employees. By using these tips to attract top talent, you give potential employees a reason to apply with your company. In turn, you reduce the time you spend searching for quality candidates and lower the overall cost of hiring new employees.

Conclusion

Hiring new employees is no easy feat. It also requires an extensive amount of effort to source, screen, interview, and hire candidates. To effectively attract top talent and improve your company’s hiring process, you must identify your company's brand attributes and outline how potential applicants will see your company as an awesome place to work. With that in mind, here are five tips to help you attract top talent so they will want to apply with your company: