How to attract and retain Generation Z customers
Jenny Thomson
Founding Member @ 99minds | Marketing Professional | Fintech Pioneer | Strategy Consultant
“Generation Z currently accounts?for 20% of the population in the United States. This generation, born after 1997, is making an impact on the economy, spending an estimated $143 billion every year.”
By 2025, millennials are expected to make up 75% of the workforce. This, combined with the entry of Generation Z into the workforce, indicates that your employees’ needs will be radically altered in the near future. The next generation’s expectations of a role are very different from previous generations’ expectations.
Generation Z: Who Are They?
Gen Z is a money-savvy generation that isn’t seduced by gimmicks. They make purchases with the help of technology, as well. When shopping online, they have high standards for quality and service. This generation grew up in a digital world and spends over eight hours every day online on average. They’re eager to turn to internet shopping, yet they’re apprehensive of disclosing personal information:?In 2020, 60% of Gen Zs would rather preserve their data than give it away for free.
Generation Z is a market that is continuously on the lookout. This is why you must preserve them for as long as possible. You must innovate to earn their allegiance since they are digitally empowered.
What Is the Difference Between Millennials and Generation Z?