How to Attract (Non-Golfer) Gift Buyers

The holiday season is fast approaching, and if you're a golf brand, it's time to shift your marketing strategy to reach more than just your core golfers.

Holiday shoppers—especially those buying gifts for golfers—often don’t have the same level of knowledge or passion about the game as your usual customers. To successfully capture their attention and convert them into buyers, you need to broaden your messaging.

?Here are some quick tips to help your brand resonate with gift buyers this holiday season:

1. Simplify the Language

When speaking to non-golfers, cut the jargon. Instead of focusing on the technical features of your product, highlight its benefits. Think about phrases like "Perfect for the golfer who has everything" or "Give the gift of better performance on the course." Simplified messaging ensures gift buyers don’t feel lost in the details and makes your products sound like a can’t-miss option.

2. Highlight Gift-Appropriate Products

Create collections that are easy for non-golfers to navigate. Titles like “Best Gifts for Golfers Under $50” or “Top Stocking Stuffers for Golfers” provide clarity and make decision-making easier. Focus on popular items that appeal to a broad range of players or unique gifts that stand out.

3. Create Urgency in Your Messaging

Emphasize the importance of getting ahead of the holiday rush. Phrases like "Limited-time offer!" or "Order now to ensure delivery before the holidays!" create a sense of urgency. According to industry experts, the ideal time to start your holiday marketing is by early October. Many shoppers begin their holiday research and purchasing before November, so if you wait, you risk missing out on early gift-buying traffic .

4. Make It Personal

Shoppers buying for someone else may not know exactly what to get. Consider adding features like “Gift Guides” or “What Golfers Want This Holiday Season” to steer them in the right direction. Testimonials from real customers or gift recipients can also give non-golfers the confidence they need to buy from your brand.

5. Start Early to Stay Ahead

Holiday shoppers start early—so should you. Research from the National Retail Federation shows that 43% of consumers begin their holiday shopping by October . Starting now ensures your brand stays top of mind when shoppers are looking for gifts.

Incorporating these strategies into your holiday marketing can help you broaden your reach, increase conversions, and make your brand the go-to for anyone shopping for golfers this season.

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Don’t wait—start preparing today to make this holiday your most successful yet!

Ed Sanchez | Founder & CEO | www.golfpulpmedia.com