How To Attract More Motivated Sellers With Max Keller
Brett Swarts
Amazon best selling author of Building a Capital Gains Tax Exit Plan, Closed over ? Billion in Deferred Sales Trust + Real Estate, and Founder of Capital Gains Tax Solutions
I'm always trying to course-correct and you have to be following the right map and sometimes need other people to help you navigate.”
Max Keller is not only a real estate investor, best-selling author, a highly sought out consultant speaker, and expert panelist on the topic of lead generation and marketing for real estate investors. In just a few short years, Max went from being a full-time high school math teacher to flipping over 100 houses. Max's unique, unique marketing approach landed him out on stage with Robert Kiyosaki being presented with the 2019 edition Innovator of the Year Award.
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Brett:
I am excited about our next guest. He is the best-selling author, real estate investor, entrepreneur, and national speaker. And you know when it comes to residential real estate most successful investors will tell you that 80% of their time is focused on two things, finding deals and funding deals. It's no secret motivated seller leads are the lifeblood for real estate investors. If you are investing highly in a highly competitive market, Packwood flippers and wholesalers can compete for those leads that are fierce. That means generating motivated seller leads as the only is only part of the equation. You also have to convince those leads to choose you over your competitors. You don't want to be chasing sellers, you want sellers to be chasing you. And so when it comes to raising private money, a lot of lenders especially newer lenders admit they are more concerned about picking the right investor over the right deal. So how do you stand out in a crowded marketplace? Well, Max Keller is here today to share exactly how to do that. He not only is a real estate investor, best-selling author, a highly sought out consultant speaker, and expert panelist on the topic of lead generation and marketing for real estate investors. In just a few short years, Max went from being a full-time high school math teacher to flipping over 100 houses. Max's unique, unique marketing approach landed him out on stage with Robert Kiyosaki being presented with the 2019 edition Innovator of the Year Award, please welcome to the show, Max. Killer Max, how are you doing?
Max:
Right. Great. Welcome. I'm excited.
Brett:
Excellent. And so you're from the great state of Texas and love that state. tell our listeners a little bit about where you're from and your background, your current focus.
Max:
Yeah, sure. So yeah, Max Keller, full-time real estate investor, I have a publishing company and do some consulting work. And I've been in real estate full time for the last five years. And it's, you know, great, great, you know, wealth builder from, you know, just from my seat, and I focus on aggregating deal flow. And, I focus on one particular type of niche where I found the best properties that discount with the least amount of competition. So, that's, you know, what I'm going to go into a little bit today and then how I approach the niche is, you know, unique, and so I'm going to share, you know, with your audience some of the ways that we do that, but you know, real estate's good It's always a good time to You know, get involved in real estate and, you know, I plan on being here for a long time.
Brett:
Love that. And so before we dive into some of the top secrets here for how to get deals to chase you versus you chasing, you know, sellers or folks to bring you those deals. I'm curious who was max growing up and I want you to, you know, kind of go back to the, maybe the college days or the high school days, right? Not so much. Not just who but more so like, what gifts were you given? I believe we'd all be given certain gifts in this life. I think their God-given gifts and they're given to us to be able to bless others. Okay, and so what was that gift? Or maybe that one or two gifts that you were given? And how does that help? How do you help bless others today?
Max:
Oh, great question. So well, I love helping people. And that showed, you know, I have a real close relationship with my grandma and she helped take care of me and raised me and then I took care of her for about 15 years and helped her so that served me well when I was everywhere. You know, like people want to be around folks that are, you know, helping them and not just thinking about themselves. And so that that helped a lot. And I've just sort of always been like that. And that's why I think maybe a successful teacher because, you know, you don't get into teaching for the money. You know, I enjoyed being there. I liked helping the kids and so that and then probably grit. I was talking about this with my wife yesterday. We have a good size army of kids, it's a real blessing. And they're all a little different. And we noticed that some of them are more entrepreneurial, and need a little less direction to get started. And some of them need more, and I was that kid who never needed very much direction to get started. I started mowing yards when I was 11. I had a job year-round, you know when I was 14, and so I was always working, I was always making money. And so I think and I've heard that story at mastermind And colleagues that I have in real estate that had a similar background so I think if you help people and you're you're good with working hard and hustling and doing stuff when nobody else you know is looking over your shoulder those are those have served me well.
Brett:
That's fantastic. Yeah serving others and grit and I love the story of your grandma. She took care of you and then he took care of her running of the show if you haven't seen it a Friday Night Lights and there's his name is Matt Serra and I believe in the show and he has a similar story where his grandmother take care of him and then he'd take care of his grandma. A cool story. I appreciate you sharing that. So when did you become fascinated, Max with helping others succeed and or even just succeeding in real estate for yourself? Walk us through kind of that journey from math teacher to full-time real estate investor, best selling author? Give us that story.
Max:
Sure. So, essentially I wanted to better myself and my family. I was really happy being a man. Teacher. I loved it. But the income is kind of kept. And most people don't become wealthy doing that, and I wanted to become wealthy. It's just something I'm interested in. I wanted to get into real estate part-time. I started going on that quest to start picking up rentals at a discount. What I was noticing in my marketplace was if you didn't know somebody, or you weren't doing some of the work yourself, sometimes the deals are skinning. And so I started taking a little bit more active approach with the time that I had learned, figuring out how to vet out the borrowers and how to vet out what the deal makers and identify what was the deal what wasn't a deal. And on that quest, I just got more and more involved in it. I decided to switch over full-time because it's a great way to make passive income and grow your net worth, but it's also good to be active if you have those talents and skills. I started doing that and that was amazing. I flipped about 100 houses in a short amount within a couple of years.