How to Attract High-Value Clients

When you run a business in an industry with a lot of competition (ex. financial services, health and wellness, or online business support) marketing yourself the same way all your industry peers do makes you blend in the crowd, not stand out of it.

And when you blend in, the only clients you attract are the ones looking for the cheapest service. These clients will switch to another provider as soon as they get a better price.

They will never refer you. Therefore, growing your business is so much harder. Because it forces you to keep finding new people over and over and over again.

That’s why you want to attract the type of client who wants to work with you for you.?And you can’t do it without a unique creative marketing strategy that is really showcasing your competitive advantage. That simply and clearly explains why your ideal client should be working only with you.

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When you work with me one-on-one, we develop a T.O.P. CEO Winning Strategy with Owner-First Approach. Part of this process is mapping out your ideal client journey with you to extract everything that’s unique about how you serve them and converting it into marketing and sales materials.

Yes, we do use the best marketing and sales practices but expanded form various industries (not just your own) and we tailor them to your unique value proposition so that you stand out from the crowd, shining bright like a diamond :).

With my support you start attracting your ideal high-value clients.?

The ones that don’t switch providers because they found a $200 discount somewhere else.? The ones that value a strong relationship with you.? The ones that will rave about you and refer you to their friends and family, and everybody else they talk to.

Growing a business with these clients, it’s so much easier and more fun. You enjoy serving them. And marketing doesn’t feel hard either.? Because some of it is done by your clients, not you.

If you want to double your business without adding more work with only your best and ideal clients, we need to talk. Book a sales call with me today here. ?

With much love & to your success,

Maggie

P.S. All my clients get results.?

No matter the industry they come from. If you want to learn from some of them, I invite you to tune in to these Diamond Effect podcast episodes.?

1. Like Dan, a mortgage broker, who after 15 years is having his best year in business yet. Even though he thought the best years were Covid times when everyone was moving and that he wouldn't be able to repeat that. This year he is doing even better. Despite the fact that he also had to deal with unexpected family issues. You can learn more about Dan and his business in a Diamond Effect podcast interview we did EP # 158 - Running a successful mortgage brokerage in a way that makes you happy with Dan Wowk, owner of Zoom Mortgage ?
2. Like Millie, a financial planner, who doubled her business within 6-month of coaching with me, while reducing stress, going back to her hobbies and taking time off. Learn more about Millie through Diamond Effect podcast EP # 115 - Value, Time, and Money - CEO Breakthroughs with Millie Gormely, CFP (Financial Planning Services) ?
3. Or Andrew, a chiropodist, whose clinic is thriving like never before (after over 20 years in practice). And we continue to work together to keep growing it. Find out what helped Andrew the most in Diamond Effect podcast episode EP # 120 - Business Growth of a Private Medical Practice Through Continuous Improvement with dr Andrew Springer (Chiropodist) ?
4. When Glory, a therapist, and I started working together. I helped her double her business and scale to multiple 6 figures in 12 months. We also created a 3-year plan to expand her mission and the online clinic to $ 1mln in revenue. This year is that year. And now Glory and I will be working together again to go beyond that while starting other projects she's passionate about. Learn more about Glory and how she helps kids and their families via EP # 70 - From overwhelmed therapist to confident CEO with Glory Lichon