How to Attract the Best Clients using LinkedIn for Free!

Step 1: Start by Focusing on YOU

Before you dive into reaching out to potential clients, let’s work on your branding. Your branding should position you as the solution to your ideal customer’s biggest problems.

If you’ve been casting a wide net, offering everything to everyone, you’re probably attracting the wrong clients. You may even find that 90% of your time is dominated by 10% of clients who barely make up 5% of your revenue. This mismatch in value wastes your energy and limits your growth.

Align Your Brand with the Right Customers

Start by identifying the problems that your ideal customers face, and build your brand and messaging around how you solve those problems. Ask yourself:

• What issues (that you can solve) keep them up at night?
• How can your products or services provide a solution that significantly improves their life or business?

Once you answer these questions, your brand should be laser-focused on offering the best possible solution to these problems.

Step 2: Optimize Your Website and Content

Now that your brand is aligned with the right customer, make sure your website reflects this focus.

• Homepage Messaging: Your website’s main headline should immediately capture the essence of what you do to solve your customer’s problems. It should resonate with their pain points and inspire them to trust your solution.
• Blog Posts as Problem Solvers: Your blog should be a goldmine of solutions for your target audience. If your content consistently answers their most pressing questions, they will view you as an authority in your industry.

A Real World Example- "Sites By Design"

For example, let’s say my clients struggle with three primary issues:

1. They can’t be found on search engines.
2. They have no regular flow of sales leads.
3. They aren’t making enough profit to grow.

My website’s headline would speak directly to these problems, with something like:

“Become the leading online authority in your industry, generate a steady flow of relevant sales leads, and ignite your business growth.”

The complete solution is a Lead Generation Machine. My ultimate product that addresses all three of these problems.

You should do the same—figure out the top problems your ideal customers face and present your solution clearly on your website.

Step 3: Perfect Your LinkedIn Profile

Your LinkedIn profile should reflect your brand and the solutions you offer to your ideal clients. If a potential client lands on your LinkedIn page, they should immediately understand that you’re the person to help them with their biggest challenges.

Key things to work on:

• Headline: Your LinkedIn headline should position you as the solution. Make it clear what you do and the value you bring.
• About Section: Use this space to elaborate on how you solve your customers' problems and provide tangible examples or success stories.

Step 4: Identify the Right Job Titles

One mistake many people make is trying to market to companies. The truth is, people make decisions, not companies. Focus on marketing to individuals who can benefit from your services.

• Identify the specific job roles or titles of the people who would need your solution.
• Once you’ve identified the right job roles, search for them on LinkedIn. These are the people you want to reach out to.

Step 5: The Art of Subtle LinkedIn Visits

No one enjoys being cold-called or spammed with connection requests. Instead of making direct cold approaches, try this subtle but effective strategy:

• Visit the LinkedIn profiles of the people you want to work with.
• Spend a few minutes browsing their page, and then leave.

Why? This action triggers a LinkedIn notification that you visited their profile. It piques their curiosity. The best part? They’ll see your name and profile without you having to directly message or call them.

If your LinkedIn profile is optimised (as explained above), they’ll see you as the solution to their problems and may even reach out to you.

Step 6: Consistency is Key

This strategy works best with consistent action. Spend time each day visiting the profiles of your ideal clients. You won’t see immediate results as if you had spent thousands on Google Ads, but over time, you’ll gain exposure to the right people.

The Results?

When done correctly, this approach will gradually build your network with people who need what you offer. The soft introduction makes them more open to checking out your profile, and if they’re interested, they will likely contact you.

This is a simple, cost-free LinkedIn strategy that focuses on building organic relationships and showcasing your value, making it ideal for B2B marketing.

Learn more about Sites By Design.