How To Ask For Referrals
Krista Mashore
Top 1 % Agent & Coach Nationwide | Helping Agents & Lenders Dominate Their Market | High Ticket Coach | 5X Best Selling Author
Okay, so number one, never ask anybody for referrals that didn't like you when you were working with them.
If you made a big mistake during the transaction and they just weren't happy, don't ask them. I will tell you that there have been times where I've actually worked with clients when I knew I probably shouldn't have. I was like, "I'm gonna show them. "They're gonna love me," even though they give me every red flag possible as to why I shouldn't work with them. And believe it or not, I should have listened to my instincts. Things did not go well. So obviously, I didn't ask those people for referrals but sometimes they'll leave you a bad referral anyway which is not good. So how do you ask for a review? So here is what I do. Here's what has worked for many of my students. In fact, just recently, Cassie Spears, she was able to get 21 referrals in seven days from this strategy. Another one of my students was able to get over 60 reviews in a 30-day period from doing what I'm about to show you. So here's what they did.
They would send, this is from my direction, they would send out an email and they would say, "Listen, I loved working with you "and my job is to help as many clients as possible. "And I'd love for you to help me be able to do that." So many people look online for reviews. "So if you felt that I gave a five-star service, "can you please do me a favor and write a review?" And remember, four stars isn't good enough. Many people think that four stars were good. But honestly, when people see a four-star review, they think it's bad. So then what I would do is I would leave the links to Google My Business, to Zillow, to Yelp, right within the actual email. And then I would give them several examples.
For example, if you think this is true, you can either copy it or you can make up your own. Let me just give you some samples. And then let them know all they have to do is copy and paste the exact same review into each and every one of those sites. Then when I tell them is I'm gonna enter them to win a prize. So for every single entry on all the different platforms, they leave me to review that I would give them an entry to win something like an iPad or a $250 gift card, et cetera, et cetera. Then I would follow that up by a phone call and then a video text message. And you need to continue to do it. People really, really, if you did a good job, they want to help you. But they get busy, they forget. And so you have to be as persistent as possible.
So number one, ask for it. Tell them that you loved working with them and you want to help more people and that their review is going to help you do that. Number two, ethically and nicely bribe them. Let them know that because their time is so valuable, you're gonna enter them to win some type of prize. Maybe an Amazon gift card, maybe an iPad, something like that. And for every single entry, they're going to actually get entered to win. And then give them the links for all of the places that you'd like them to do the entry. And also give them several samples that they maybe can emulate or they can copy if they felt it was true. And remind them, all they have to do is copy and paste into each one of the different areas. Now when I do this, it works super, super well. I teach my students all the time.
They get amazing reviews. It's just a matter of taking the time and doing it. Here's the thing. Everyone feels weird asking. But the best time to ask is when you're giving them a closing gift or when they're excited and happy. And depending on what your business is, your industry is, if you're in real estate, if ask them at the end they're probably busy 'cause they're packing. Don't be afraid to ask later. If somebody's going through a major divorce and they're super upset, don't ask them for review right then. Maybe you can ask them a couple of months later. Or when you give them a good outcome. Depending on what it is that you're doing, think about timing. Don't be afraid to continue to ask over and over and just be confident. Give them samples, make it easy. Give them a really sweet ethical bribe. And it gets easier and easier all the time.
Now if you're doing this strategy, remember, don't just do it one time. It doesn't look good to have 15 reviews in one month and not have any before or after. You want to continue to offer people ways to be able to give you a review. So another thing is is I work with a company called SoTellUs, it's S-O-T-E-L-L-U-S. If you call them, SoTellUs, say, "Hey Krista Mashore referred me." And what will happen is they're gonna give you a discount on the membership and you're gonna save a lot of money. It's about $100 a month. And what happens is is that when you, it's literally, you take a phone and you tell them to text a message.
My code is the word coach to this phone number and all of a sudden it brings them up to this app. And on the app, right there, they can give me five stars, they can do a quick video, and then that testimonial goes automatically to Google, to Pinterest, to Facebook, and to all these different places. So SoTellUs, S-O-T-E-L-L-U-S. Look 'em up, say, "Krista Mashore referred me. "She said to give her a name, we'll get a special discount." And then I get some kind of special discount. They give me like 20 bucks or something like that. And so you win, win. And then if you refer SoTellUs, after you refer somebody, you'll also get a little bit of a discount from them. And pretty soon the app is free. And I have actually gotten 30 to 50 testimonials at any one given time. so I'll have a big party and I'll talk about, "Hey, did you love my service?" And they'll be "Yeah, we love you, Krista, it was great." "Take out your phone and text this phone number. "And then in it, put coach." And then I remind them, "Make sure you hit five stars."
Because five stars is the only thing people think is good. And then I tell them to think about three things you loved about me and then just do a quick video. And I remind you, "If you don't like the video, "you can erase it." And boom, just like that, 30 reviews. So have a party, have people pull out their phone, send an email, attach the links. Give them samples to do. Make it easy. Ethically bribe them. And you should have more reviews than you can ever count on. I hope that helped.