How to ask for a patient review

Asking for a patient for a review feels awkward and unsettling. It stirs up the fear of rejection and imposter syndrome. What if they say no? If you are dreaming of becoming a direct care/direct pay podiatrist asking for patient reviews is a crucial aspect of building your practice and establishing credibility in the community. Yes it is uncomfortable, but it gets easier with each ask.

Establish a Positive Patient Relationship

Before asking for a review, ensure that you have established a positive rapport with your patient. Deliver exceptional care, demonstrate empathy, and take the time to address their concerns thoroughly. Are your patients happy and smiling at the end of the visit. Patients are more likely to leave positive reviews when they feel valued and respected.

Choose the Right Moment

Select an opportune moment during the patient's visit to ask for a review. Ideally, choose a time when the patient expresses satisfaction with their treatment outcome or expresses gratitude for your care. This could be at the end of the appointment after addressing their concerns or when they mention a positive experience during the visit. An ideal opportunity is when someone says they are very happy with their care.

Be Genuine and Transparent

When asking for a review, be genuine and transparent about your intentions. Express your appreciation for their trust in your care and explain the importance of reviews in helping others make informed decisions about their healthcare. Let them know that their feedback is valuable and can contribute to improving patient experiences.

Provide Clear Instructions

Make it easy for patients to leave a review by providing clear instructions. Let them know where they can leave a review, whether it's on Google, Yelp, Healthgrades, or another platform. Send them a link or have them scan a code. You can offer written instructions on a business card, a follow-up email, or verbally guide them through the process if they're willing.

Offer Incentives (if appropriate)

While it's not always necessary, offering incentives can encourage patients to leave reviews. This could be a small token of appreciation such as a discount on their next visit, a free foot care product, or entry into a prize draw. However, ensure that any incentives comply with relevant regulations and ethical guidelines.

Follow Up with Gratitude

After a patient leaves a review, express your gratitude when responding to the review. Whether it's through a personalized thank-you email, a handwritten note, or a phone call, acknowledging their contribution reinforces the positive patient-provider relationship and encourages continued engagement.

Monitor and Respond to Reviews

Regularly monitor the reviews left by patients and respond promptly, especially to negative feedback. Addressing concerns publicly demonstrates your commitment to patient satisfaction and showcases your professionalism to prospective patients.

Incorporate Reviews into Marketing Efforts

Utilize positive reviews as part of your marketing strategy. Feature them on your website, social media profiles, and promotional materials to build trust and credibility with prospective patients. Highlighting patient testimonials can help differentiate your practice and attract new clients.

By following these steps and integrating patient feedback into your practice, you can enhance your online reputation, attract new patients, and foster long-term success in your podiatry practice.