How Artificial Intelligence is a must for your business

Artificial Intelligence is no doubt one of the most transformative technologies and can help businesses reach high targets. You might think your business is way too far from AI. If you think AI is exhaustive to global technology giants or blue-chip high-end companies, you definitely need to reconsider! No matter however big or small your organization is, you need AI if you wish to get the most out of your business.

AI is all about transforming machines, making them think and behave like humans and better. Ai focuses on your core objectives and prioritizes contributing directly to achieving your business goals and creating strong competitive advantages. Using software that uses AI technology and special algorithms to automate different tasks, AI has the ability to transform any business or company of any industry.

Yes! AI is amazing. Although we need to further understand how it is able to contribute in such an immense manner.

- AI boosts revenue with product recommendations based on the results obtained from special data analysis methods. For example, We have suggestions and advertisements on Instagram, of products/ services we have been browsing; put in front of us the products we are most likely to consume.

- There are virtual chatbot customer services imitating us humans in order to communicate. AI Chatbot converses with users over websites, mobile applications, phones, voice assistants, and many more; all over the world simultaneously with every user making it easy and quick. It gives personalized responses, offering a genuine experience (a personal touch) between the brand/ company and the users/ clients. In fact, there are even virtual therapist bots, I'm sure you wouldn't have heard about this before, but it's true. One such example of a chatbot therapist is "Eliza".

- AI helps in positioning your business in front of the market/ audience using a powerful content marketing strategy. Every second zillion people are surfing looking for products/ services online. The technique is used to attract and engage through blogs/ vlogs, social media posts, videos, podcasts, infographics, guides, webinars, e-mail marketing, workshops, etc. It helps suggest topics, which keywords to use (SEO), remind how often to publish, forecast results, etc. boosting social media performance and connecting you to user personas based on customers' needs & intentions.

- It helps gauge human emotions, detect the opinions and sentiments expressed by users and measure feedback given by them in comments left, reviews, etc. on millions of web pages, and merge all of the social data. Later, conducts a powerful competent intelligence, research, and analysis - effortlessly track down, study, and make informed decisions.

- AI uses strategies in order to forecast estimated future sales, defining business growth over a longer run. It identifies potential problems/ blind spots to improve and predict short-term performances (that majorly affects the long-term goal), analyzes CRM data, purchase history, and data of the past, and allocate the resources accordingly. This helps gain insights into customers' lifetime careers and values.

- Factors that influence price are price history, brand reputation, competition, quality, season, operating costs, demands, etc. Consider the prices that attract clients and also suit you, allowing you to make a profit. This increases customer loyalty and prevents losing market share.

- AI-powered cybersecurity is not only important for financial companies or companies of certain stature with large data but also vital for retail, consumer products, automotive, utilities, professional or personal social accounts, telecom, etc. AI detects abnormal behavior before it can create harm, preventing waste of time in searching for false alerts, protecting us from identity thefts, account takeovers, plagiarism, etc. which improves company credentials. For example, Google maintains an extremely strong cybersecurity culture.

- Making shopping a seamless experience, entirely transforms the traditional in-store experience and takes it to another level with personalization that delights customers. This gives a different, more interesting, and promising experience. And further, with budget allocation and automating the less-important and time-consuming tasks, AI saves employees' time (and people are a valuable asset of any company) which in turn increases the productivity of the company.

AI has the potential to seamlessly provide, as well as undertake the burden of solving customer issues and queries immediately - all of it points to a bright future for businesses looking to adopt artificial intelligence to optimize the customer experience.