How artificial intelligence is the ‘Judwaa’ twins of ad fraud

In the last one-two years, artificial intelligence has taken the world by storm and this also includes the digital advertising industry. While large enterprise technology companies like Google and Meta are the first ones to deploy AI to better the performance of digital ads, this has also led to an increase in ad-fraud. Many experts opine that AI is a double-edged sword. “Although AI provides strong tools to combat fraud, fraudsters can also use it as a weapon to craft increasingly complex and challenging-to-detect schemes. Its efficiency in the right manner is dependent on development, implementation, and continuous watchfulness against changing threats.

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Game of the Week- Shadow Fight 4: Arena

Shadow Fight 4:Arena, developed by NEKKI is a PVP(player versus player) fighting game. The game lets user fight with other players online or against bots offline. Available in Android and iOS platforms, the game has 4.4 stars based on over one million reviews in the Google’s Play Store when filing this report.?

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How influential are social media influencers?

From Kusha Kapila to Kritika Khurana, and Masoom Minawala, among others, social media platforms have created a new set of celebrities called influencers in the last few years. These influencers are those celebrities who boast large followers on social media and earn a living by promoting brands. Yet, the question that remains unanswered is how influencing are they. “Influencers’ influence on the audience is somewhat challenged now. However, a few continue to command a highly effective following due to their consistency and narrow field of expertise.

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Canva unveils ‘Dil Se, Design Tak’ brand campaign aiming for Indian market

Canva, a visual communication platform, announced the launch of its brand marketing campaign ‘Dil Se, Design Tak‘ in India. According to the company, this campaign is part of its effort to reach and educate various segments of Indian users.

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From yoga to pilates to gyms; how fitness is a real business in India now??

Health is wealth and indeed it is. Thanks to the pandemic, people now realise the importance of staying healthy, including eating healthy foods and exercising. Perhaps this is also a reason behind the rise in the number of fitness brands including training outlets, otherwise known as gymnasiums. “The fitness industry in India has been witnessing a transformation, driven by various factors including rising health consciousness, urbanisation, higher disposable incomes, and an increased focus on personal well-being.

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Axel Springer, KKR in talks to break up media empire, FT reports

Axel Springer Chief Executive Mathias Doepfner and private equity group KKR (KKR.N) are in talks to break up the media conglomerate, the Financial Times reported on Thursday, citing people with knowledge of the matter.

A potential deal would separate the group’s media assets from its digital classifieds operation, the report said.

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The Sleep company touches Rs 500 crore ARR mark, aims to achieve profitability by FY25

The Sleep Company, (TSC) an Indian comfort-tech brand is looking forward to achieving profitability by the end of FY25. Reportedly, since its inception, the company has achieved Rs 500 crore ARR (annual recurring revenue). The company, which claimed to open its first store in Bengaluru in June 2022, has 100 COCO (company-owned, company-operated) stores.

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LG to team up with India influencers

LG is considering collaborating with Indian digital influencers in the future for sharing “optimistic content” on its online platforms for social media users, company executives told reporters here on Wednesday.The collaboration is expected to help LG reach out to more social media users in India, as it would help them proactively engage with “positive and inspiring” content on their feeds, said an executive with LG’s Brand Management Division.

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Kapture CX aims to contribute to 25% of this quarter’s new business?

Kapture CX, a provider of Gen-AI powered customer experience platform is anticipating it to contribute to 25% of this quarter’s new business. From what it is understood, Kapture’s expansion into the BFSI segment indicates an event in its mission to improve customer support across diverse industries, including banking and finance.

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SW Networks bags the media mandate for Nef’s Finds

SW Network, an integrated advertising agency, has secured the media mandate for Nef’s Finds.?

From what it’s understood, the media mandate was awarded after a multi-agency pitch, and will be overseen by SW Network’s Delhi headquarters. Under this media mandate, SW Network is understood to be enhancing brand perception and expanding its reach through strategic media initiatives.?

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