How Artificial Intelligence will impact Digital Marketing

Over the years marketing strategies have changed to match the change in consumers behaviour. And in recent years, all marketing efforts have been elevated to match the growing evolution of technology. And not to mention the popularity of social media platform usage.

Artificial intelligence has been a topic of great importance recently. And most importantly on its impact on marketing efforts, specifically digital marketing efforts.

When you think of artificial intelligence, your first thought is going to be machines that have synthetic consciousness. Actually, artificial intelligence is a system that performs tasks which normally need human intelligence.

Digital marketing can be improved with the usage of artificial intelligence to enhance the customer journey and to boost the return of investment in marketing campaigns. It can be used to automate processes like content generation and even pay-per-click advertising.

Apart from the benefits of using it, what changes will it make in the way we create digital marketing strategies?

Better customer behaviour analytics

Hiring programmers and data scientists in marketing departments will be a must in the future. This can help businesses with better insights regarding customer analysis and predictive analytics. And having people that can understand the concept of artificial intelligence and how it can decipher all the data that gets collected is a big plus. Think of it this way, the internet is basically a big pool of behavioural data, and people can only understand very little about it. And in this scene artificial intelligence comes to the rescue. It can collect all the data businesses need and with it can make future predictions regarding customer behaviour. And this helps enhance digital marketing efforts and make campaigns more successful.

Personalised campaigns and ads

Right now, we can personalise the campaign we run. We can target our digital marketing efforts to a particular audience. We can differentiate between age, gender, interests, and previous online behaviour. But with artificial intelligence you can go further than that. You’ll be able to target your audience into even smaller groups. You can create niche groups consisting of 1000 people or even 10 that have a similar trait. This can increase the conversion rate and improve the quality of leads.

Recognise and prioritise leads

Artificial intelligence can automate the process of recognising and prioritising leads. Meaning it can rank leads depending on their behaviour related to the products or services and find out the current state of their buying cycle. You no longer would have to waste time with unqualified leads. You’ll know from the start what leads need to be prioritised and which are qualified to be labelled as potential leads. This can mean that you would improve your sales productivity.

Web development

Website building and development will be done more efficiently and rapidly with the help of artificial intelligence. It can help you design the website with just a few clicks given you have all the information you would want to appear on the website.

Dynamic pricing

Dynamic pricing means that price is fluctuating based on different factors. Factors like increase of demand, peak user times, type of customer targeted, and ever changing marketing strategies. What better example of dynamic pricing than Uber, it uses peak user time and increase of demand to change its pricing. That’s why at rush hour the pricing is very high. Artificial intelligence can help you find the perfect price for your customers depending on their circumstances. It’ll gather customer information and data and inform you which pricing is suited for maximising sales, and conversion.

These are just a few of the ways it will impact your business and your digital marketing efforts. It will drive opportunities to achieve things faster and with more accuracy. And it can help you make better data driven decisions regarding your digital marketing campaigns. This is something that we at Social Media Boutique Agency are very keen on.

Are you ready to invest in artificial intelligence to increase your business revenue? If so, where would you resort to artificial intelligence to improve your digital marketing efforts? Leave us a comment below.