How artificial intelligence will help small businesses through Big Data analysis

Nowadays, anyone with access to the news is aware of the ongoing technological revolution known as artificial intelligence (AI). However, this innovation has raised concerns in certain sectors of society, as the automation provided by AI facilitates the efficient execution of repetitive tasks, data analysis and resource management, which is perceived as a threat to the job market stability. But is this really the case?

The current job market demands that businesses become more competitive, which involves improving resource management and service offerings to avoid falling behind innovative projects from competitors. This requires businesses not only to meet their organisational goals but also to invest time and money in tools that help them remain visible and competitive.

Moreover, AI has intensified the globalisation that began in the late 20th and early 21st centuries, negatively impacting organisations that fail to adapt. Today, a small business owner must be aware of giants like BlackRock, who have the power to influence decisions on an international scale, and consider a global approach in their organisational strategy.

This creates an automatic differentiation between companies willing to evolve towards a multidisciplinary, universal and digital environment, and those that cling to outdated practices.

However, AI might be precisely the tool that small businesses need, as it offers automation and ease of learning, allowing them to access the world of Big Data more easily. Whether tracking customer needs, evaluating employee profiles or developing projects based on job market predictions, all this can be achieved with a simple "click" on a computer.