How artificial intelligence is changing the way content is written

The first edition of a newsletter has to start with a bang. And what better than something as fancy as artificial intelligence to do that! So let us kickstart this marketing journey together with an aim to ‘elevate our marketing’. Whether you are an entrepreneur, business owner, digital marketer, or head of marketing/CMO, this newsletter will have something for you. From the latest in marketing technology and tools to content marketing & SEO to lead generation and performance marketing, we will discuss almost everything marketing with a focus on B2B.

So that said, let’s dive right in.

For many of us, what comes to mind when we hear the term ‘artificial intelligence’ is its application in fields like fraud prevention, AI-powered voice assistants, facial recognition, personalized shopping, etc. However, AI has shown its presence in what probably is not seen as many as an area that would be taken over by it, which is marketing.

While AI finds its application in various domains in marketing such as video creation, design, text-to-speech conversion, advertising, etc., the way in which it has changed content creation is more amusing than anything else.

How is AI transforming content generation?

AI-based software tools help to automatically create content for various content types. They make the process of content ideation, structuring, and generation much faster and easier. What previously took several hours to finish can now be done in an hour or even lesser. Some of the content types you can create using an AI writing assistant are:

·????????Ad copy (ad headlines, link descriptions, listicles)

·????????Website copy (call to action, social proof, landing page, headings)

·????????Blog content (intro, outlines, topic ideas, conclusion)

·????????Email content (thank you email, subject line, follow up email)

·????????Social media content (carousel posts, hashtags, video descriptions, post captions)

·????????Sales copy (using various frameworks such as PAS, AIDA, before-after-bridge)

·????????Product descriptions

The cool part of AI-based content generation is that for most of the content types, all you need to give is a title and a short description of the content you wish to create, and the tool takes care of the rest.

In addition to creating content from scratch, AI writing assistants also offer certain other tools helpful for content writing. Some of them include

·????????Bullet point to paragraph convertor

·????????Passive to active voice convertor

·????????Simplifying and rewriting sentences

·????????Adjective and verb suggestions

·????????Resume assistance

Some AI writing tools also have the ability to craft branding or business-related content such as value proposition, mission and vision statements, brand voice, etc.

It gets even more interesting when these tools help you write SEO-relevant content such as meta descriptions, blog ideas or topics, and sometimes even long-form content such as a whole blog.

Can AI writing assistants replace humans?

AI is getting smarter every day. The more data AI and machine learning engines ingest, the better and more accurate they become. However, AI – at least today – cannot replace human creativity and logical thinking. The ability of the human brain to process historical information, and especially adapt to a new situation (or dataset) is far superior to what AI can do.

If you are a content writer, should you be worried?

Due to the fact that the flavor of creativity and context humans can add to content is still not replaceable, you really do not need to panic if you are a content writer (and of course only if you are good at it). However, how you can add more value and become a better content writer – and make sure you are not obsolete – is by learning to use these tools to save your time and improve the richness of your content. As in the case of any other technology, machines and software are best utilized when they complement human actions.

I can go on and on talking about the wonderful things AI can do to help content marketers. And we are going to delve more into the details of how AI is changing marketing as a whole in some of the upcoming editions.

I hope the first edition of the Elevate Your Marketing newsletter gave you useful insights on how AI is making its mark in content generation. In the next edition, we will discuss some of the tools out there in the market that make this really possible. So stay tuned!