How Armacoin Can Transform The Advertising Industry Through Blockchain?

The pivotal bridge that connects producers with consumers, the advertising industry is a multibillion-dollar industry globally. Catalyzing the economy, advertising companies create and nurture brands. Advertising has the potential to turn leads into customers and customers into brand aficionados. The industry stimulates purchase, sales, and the economy as a whole. No wonder, Juniper Research forecasts that $520 billion will be spent on digital advertising by 2023.

The industry has been reaping the benefits of digitization in the past few decades. While moving online has significantly proven to be cost-efficient, it comes with its own set of drawbacks.

Major Challenges Faced By Advertisers

Lack of Transparency

Untrustworthy and gluttonous middlemen dominate the advertising sector. The current system is inherently flawed and opaque. A major share of the money spent by advertisers is paid to middlemen.

Bot-frauds

The bot invasion of the digital marketing sector is turning out to be a huge hassle. Bots are used to generate fake clicks, views, and installs. It is shocking to learn that advertisers' total loss to fraud will shoot up to $100 billion by the year 2023.

Major Challenges Faced By The Audience

Privacy Concerns

It is no secret that tech giants including Google and Facebook target users with marketing campaigns keeping a close watch on their every move. Many advertising companies fail to recognize the fine line between advertising and spamming, especially with the advent of the internet and social media.

Armacoin - A Breath Of Fresh Air In The Advertising Sector

To overcome the challenges faced by the global advertising and marketing sector, Armacoin has developed a comprehensive solution enabled by blockchain technology. The decentralized advertising and marketing platform devised by Armacoin will ensure transparency, rules out traffic by bots, and process cryptographically encrypted agreements.

Armacoin will let promoters leave a message in the contract line for a fee of 1 GZM, the native coin on the Armacoin platform. It is designed exclusively for use in the advertising and marketing sectors. Built on the ERC-20 platform, Armacoin GZM will revive the media, entertainment, and advertising industries through a decentralized, trustless economy. Let’s see how.

Data Security & User-controlled Privacy 

Blockchain technology distributes data rather than copy it. Since the secure chain of digital records is kept on multiple computers simultaneously, no record can be erased or falsified. This essentially means that the version received at the end of the chain is the same that we began with.

On the Armacoin platform, advertisers should seek consent from the audience before hurling advertisements at them. Advertisers are charged a small fee by the audience for the time and interest they invest in.

The decentralized system enabled by Armacoin ensures that the audience has control over their choices. Rather, they can expend their time for products they actively show interest in. This process will turn out to be effective and profit-yielding in the long term.

Transparency

Blockchain technology empowers people and businesses through transparency. The salient feature that attracts industries across the world to implement blockchain technology in their business practices is the trustless platform it guarantees. Trust is replaced with transparency, whether in relationships, business processes, transactions, or data. The history of digital assets is made irreversible and transparent by using cryptographic hashing.

Bot Traffic and Ad Frauds Mitigated

Rather than superimposing new messages with old ones, they are supplemented and enhanced in a blockchain network. Advertisers are hosted on the ArmaCoin platform where they can publicize their messages by paying in GZMs. Ad frauds can be reined in, to a great extent, with the implementation of blockchain technology.

The inherent transparency featured by blockchain technology will detect and take the edge off bot frauds. Campaigns are automatically driven away from sites with a bad reputation for bot traffic. Armacoin platform publishes the ads on browsers rather than websites so that advertisers no longer have to get worked up over spoof domains and fake bot traffic.

Smart Contracts

Clicks, installs, or downloads don’t necessarily convert to sales. The age-old ineffective parameters employed to charge advertisers may have to be altered according to the convenience of the advertiser.

With blockchain-enabled cryptographically locked digital contracts, on Armacoin, advertisers and agencies can come to an agreement with an implanted action contingency. This ensures that the advertiser has confidence in the system and that he yields profit out of it. Adherence to advertising standards is validated and ensured through a transparent ecosystem.

No Intermediaries

The role of middlemen and the costs that entail are eliminated by giving full disclosure of the media supply chain. It identifies any inconsistencies in data and transactions. Advertising agencies can verify the credibility of advertisers and vice versa. The trusted ledger is updated and shared with every party involved. This extensively reduces the intervention of middlemen for validation.

Cost-Efficiency

Through the Armacoin platform, advertising agencies can save hours of time spent on reconciling billing and third-party verification. Both the audience and the publishers are rewarded for the value they provide. Armacoin native token, GZM Armacoin, will be used by advertising agencies for transactions and to pay users who watch the ads.

Publicists, whether agencies, companies, or individuals are charged 1GZM for every message promoted through the Armacoin platform. This is agreed upon in advance through automated smart contracts.

Media purchases are digitally recorded on a shared, unbending ledger. Inventory management, billing, and invoicing are streamlined. Automation of royalty payments can also be asked for. Within a short span of time, excessive overhead costs can be brought down efficiently.

Conclusion

Armacoin intends to integrate blockchain technology in everyday life and promote a healthy lifestyle. ArmaCoin follows a sustainable eco-mining technology where very low energy is spent on mining.

The platform stays true to its vision that only when an ecosystem starts to respect its users’ privacy and attention does it function efficiently. The democratic platform put forth by Armacoin leaves no room for frauds and pays both advertisers and viewers for their efforts so that advertising is no longer seen as a nuisance.