How Arctech Implements its Globalization Strategy in the Global Solar Market

PV Magazine reported recently that the International Energy Agency has released the latest report, which said that solar, wind and other renewable energy resources are expected to increase the installed capacity by 75% through 2027. Moreover, cumulative solar PV capacity almost triples in the IEA forecast, growing by almost 1,500 GW over the period.

Seen such a big solar market worldwide, Arctech, the world’s leading tracking, racking and BIPV solutions provider, has been implementing the globalization strategy for years. Founded in 2009 in China, the Top 4 tracker supplier started to expand into the international market as early as 2013. In 2014, the company set foot on the solar market in UK and Japan. Lately, the leading media, research, and consulting firm at the forefront of India’s clean energy transformation, Mercom India published a report, saying India’s solar capacity increased by an unprecedented 210% to 10GW in 2021 from 3.2GW last year. Moreover, the newly installed solar capacity in India in 2021 was a record and accounted for 62% of total power capacity increases in 2021. Moreover, the latest edition of Ernst & Young’s renewables attractiveness index said India is the top market for solar investment, followed by China and the United States. Recognizing the huge solar potential of India, Arctech forayed into the market in 2015 and won its first project in the country. The delivery of its 420MW solar structure to Tamil Nadu, India, the 780MW DC project marked the company’s first success in the country.

Now, headquartered in Kunshan, Jiangsu Province, south of China, the company has set up 13 branches around the world in the US, Mexico, Colombia, Chile, Brazil, Argentina, Spain, UAE, KSA, India, Vietnam, Australia, Japan and located its Global Business Center in Shanghai. To better serve global clients, Arctech also has four service centers in Europe, the APAC region, the Americas, and South Asia & MEA.

Moreover, to optimize margins and expand the upstream and downstream industrial chains, a global company should also own a global supply chain. And Arctech has established a diversified supply chain around the world. For example, the company has a stable supply chain of steel, posts, purlins, torque tubes, fasteners, controllers, and slew drives, etc. In the U.S.A, Argentina, Brazil, Saudi Arabia, South Africa, India, Turkey, and China.

However, as the top 4 tracker supplier globally, Arctech also understands the benefits of localization strategy for enhanced local presence, improved sales and better user experience. In the next article, Arctech’s localization strategy in different markets will be detailed, stay tuned!