How Architects Can Take Client Presentations to the Next Level With 3D Visualization

When it comes to building projects, it's crucial that architects and their clients always have clear communication during the design process.

?Architects and designers must find ways to express their ideas effectively, so clients can understand the design. Traditional 2D drawings capture important technical details, however, they don't always convey the human element of the design — the experience of good architecture. 2D drawings can't capture how it will feel to live or work in the building when it's finished.

?This is where 3D visualization comes in — 3D environments? make it? easier to understand and visualize compared to 2D drawings and sketches. By creating 3D models, architects can enhance design discussions, elevate presentations, and stay ahead of the competition.

?The Importance of 3D Visualization

?3D visualizations can stimulate discussions and help clients make informed decisions earlier in the design process. Seeing the 3D models will not only increase the client's understanding of the project, but also reduce any ambiguity and allow clients to become more engaged in the design process. They'll ask the right questions, suggest relevant changes, and make informed decisions, which can ultimately lead to faster project sign-offs.

?3D visualizations are also critical in winning new business — a compelling, render can effectively showcase a concept design, which can make or break a bid.

?However, many users see 3D visualizations as complicated, time consuming, and very expensive. Some teams even wait until the later stages of the design to use 3D models so they can present final proposals to clients. But when 3D visualization is used earlier in the process, it can help teams accelerate project delivery, minimize costs, and result in better outcomes for clients.

?And today, there are many GPU-powered technologies that are helping architects create and share photorealistic 3D models better than before.

?Technologies That Bring 3D Visualizations to Life

?NVIDIA RTX technologies help project teams push beyond boundaries in visualization. With NVIDIA RTX technology, visualization can be more interactive — architects can sit down with clients and explore various design ideas in real time.

?Powerful NVIDIA RTX GPUs can boost design workflows, helping users produce stunning graphics and renders quickly. Instead of waiting hours or days, client approvals can now happen in real time. This work can even be done on powerful mobile workstations, or remotely with NVIDIA RTX Virtual Workstation (NVIDIA RTX vWS) software.

?With NVIDIA RTX vWS, all the processing is done remotely. This can be incredibly helpful because viewing 3D models at the highest quality and resolution typically requires a powerful GPU, which not all clients have easy access to. This makes sharing real-time visualizations challenging, but with NVIDIA RTX vWS, architects can easily share real-time presentations with clients, and they can view 3D models in a standard web browser.

?Virtual reality can also take 3D visualizations to the next level, whether in person or remotely. VR allows clients to be immersed in the design and experience the project firsthand. This enables users to gain a deeper understanding of the building before it's constructed. And with the advanced streaming solution NVIDIA CloudXR, clients don't even need to have powerful local workstations or PCs to access high-quality immersive experiences —? everything can be streamed remotely from the cloud.

?Using the latest GPU solutions and advances in visualization, architects can tap into powerful technologies that will enable them to communicate clearly and effectively with clients on a regular basis. Learn more about these solutions in Advanced Technologies Driving Architectural Design, Part 3: Client Presentations.?