The "How" of Apple

My two cents on the recent Apple launch,

Apple is sidelining their hero product (Iphone) and is focusing on the "Apple" holistic user experience. This can be read between the lines in the sequence of products and services they launched and focused on during the keynote. Iphone has already established itself on top of the mobile food-chain as the most sought after mobile device and hence why invent the wheel during the product launch and sell what is already selling. 

They shifted attention to how their user will use their collective devices and what kind of experience would the users get instead of focusing on unnecessary features which everyone by now knows means very little .

What good will it do you to have a mobile phone with a camera of 48MP if the actual clarity and quality is less than what 2 older generation Iphones are capable of? and what will a processor speed and ram size do you if in one year the mobile build quality will force you to buy another one. 

Users are not dumb nor are they naive anymore and neither is Apple. 

I believe they sized their mobiles correctly vs their competitors and have placed, rightfully in my humble opinion, their bets on what matters most which is the "How".

How will our users benefit the most from our device, How will we improve on their experience to make them happier, how will what we do impact and improve their daily lives and above all how will we keep them hooked on using them. 

The answer of the "How" is reflected in their stock prices today. A