How the Apple logo was created: from a fallen apple to a bitten apple

Let's find out how the famous Apple logo appeared, which in 2018 was worn by one and a half billion mobile devices.?The very first Apple company logo was more like an illustration than a company symbol.?It was created by Ronald Wayne, the third co-founder of the company.?The logo, which looks more like a drawing, shows a man sitting, presumably Newton, in the shade of an apple tree.?According to Steve Jobs, the version of the Wayne logo was very old-fashioned and complicated, so a year later there was an updated version with a rainbow inside a bitten apple.

Pic: On the left, logo development by the company's co-founder, on the right — the work of professional designer Rob Yanov

The Internet is debating why an apple, a symbol of the Apple brand, was born with its side bitten off.?One of the versions is voiced by the author of the original logo, Rob Yanov.?According to his concept, the apple was bitten to make it easier for us to distinguish it from a tomato.

When making a logo redesign, it is necessary to observe continuity.?If the first image of the logo shows a sitting Newton waiting for an apple to fall on his head, then it is quite logical that in the second version we see an apple already bitten off by Isaac Newton.

The new Apple logo was created by the hand of professional designer Rob Yanow in 1977.?Steve Jobs, giving out a logo design assignment, asked to develop a multi-color version of 6 colors, since it was located on the first Apple II computer that worked with color graphics.

The shape of the 2020 logo is practically no different from the 70's version.?The only thing that changed in the Apple logo was the color and internal content of the sign shape.?Rob Yanov designed the perfect logo: simple, clear, consistent, timeless and timeless.

Why did you bite off an apple in the Apple logo?

According to Steve Jobs, the company got its name from the fruit diet that he was on at that time.?The apple seemed to him a symbol of "fun, spiritual and not humiliating anyone."

The creator of the logo, Rob Yanow, said that the apple on the logo does not contain any allusions, and it was drawn bitten in order not to be confused with a tomato.

The simple black-and-white sign that I put on the cover appeared along with the iMac G3 computers, which looked like colored candy canes.?Thanks to the idea, they became style icons and their images appeared at every turn: in films, in magazines, in advertising.?The original sign of Rob Yanow looked out of place and in 1998 Apple stopped using a multi-colored logo and switched to a monochrome image.