How to Appear in More LinkedIn Searches Starting Today
Wally McCarthy
I simplify LinkedIn so you can land clients & jobs faster | Profile Optimisation | LinkedIn Consultant | LinkedIn Specialist | Business Development
You know LinkedIn has the potential to increase your visibility but are you sure you’re doing enough to appear in searches?
Many business owners and job seekers are missing out because they haven’t optimised their profiles or content for LinkedIn’s search algorithm.
If you want to stand out when your ideal clients or employers search for someone with your expertise, these simple steps will help you get noticed
3 Simple Ways to Stand Out in LinkedIn Searches
1. Customise Your LinkedIn URL
A customised LinkedIn URL not only makes your profile look more professional but it also helps you appear in searches more easily.
Instead of a generic LinkedIn URL with numbers and symbols, create one that includes your name or key terms related to your business for example:
"linkedin.com/in/johnsmith-coach"
2. Optimise Your Profile Headline
Your headline is one of the first things people see when searching for someone with your level of expertise.
Make sure it clearly communicates what you do and how you help.
Instead of just listing your title, try to include specific skills or services, such as "LinkedIn Strategist Helping Coaches & Consultants Attract More Clients."
3. Use Keywords in Your About Section
Search engines on LinkedIn look for keywords that match what people are searching for.
Include terms relevant to your business or career, like “Leadership coaching” or “Branding strategy”.
Think about what someone would search for when looking for services like yours and use those keywords throughout your LinkedIn profile.
Whenever you're ready, there are a few ways I can help you achieve more on LinkedIn
LinkedIn Profile Optimisation
First impressions matter, so make a lasting impression and seize every opportunity with an optimised profile that engages potential connections.
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Book a call today, and let's kickstart your journey to LinkedIn success ??
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I simplify LinkedIn so you can land clients & jobs faster | Profile Optimisation | LinkedIn Consultant | LinkedIn Specialist | Business Development
4 天前Thanks for resharing Engr. Rana Hamza
People follow me for advice on marketing + business growth | Former agency owner → Now I buy and build businesses and share what I've learned on my journey.
4 天前So many people underestimate the power of LinkedIn search—small tweaks to a profile can make a huge difference in visibility.
I help organizations in finding solutions to current Culture, Processes, and Technology issues through Digital Transformation by transforming the business to become more Agile and centered on the Customer (data-driven)
4 天前This is solid advice, Wally McCarthy. People often overlook basic SEO principles on LinkedIn. Tailoring URLs and headlines is a quick win for increased visibility.