How an App Growth Hub powers scalable strategies for app success

Growing an app in today’s fast-changing mobile market is no small challenge. In this Q&A,?Juan Echavarría, CEO & Co-Founder of?Rocket Lab, shares insights into the biggest hurdles apps face and how to tackle them. From building sustainable growth to embracing innovation, he explains why an App Growth Hub can make all the difference.

1. Why do so many apps struggle to find the right approach to scaling their growth?

Many think growth is something they can buy—a tool, platform, or service—but that approach rarely works. Every app is unique, and treating them all the same leads to wasted resources and missed opportunities.

Chasing downloads without ensuring users stay or bring value makes growth unsustainable. It’s not just about acquisition but about keeping the right users engaged.

The mobile ecosystem is constantly evolving. Success comes from understanding where your app fits and building strategies that truly align with its needs.

2. As you mentioned, many companies feel pressured to focus on quick results, often overlooking sustainability. Why is long-term growth so essential?

Short-term wins are tempting—more installs, quick revenue—but they rarely last. Users churn, costs rise, and companies end up chasing the next quick fix.

Sustainable growth means keeping users engaged and delivering lasting value, reducing reliance on constant acquisition. It builds resilience, helping businesses adapt to market shifts, new regulations, and competition.

It’s not just about growing fast—it’s about scaling for long-term success.

3. Centralization is often mentioned as a key factor in scaling app growth. Why do you think it’s so impactful?

It creates clarity and focus. Scattered data and strategies make it hard to see the full picture, while centralization brings everything into one place for faster, smarter decisions.

A unified view of the user journey helps refine retention and engagement strategies, ensuring efforts align. It also boosts collaboration—when channels work together, growth strategies become more effective.

In a fast-moving industry, centralization minimizes wasted time and effort, making scaling smarter and more efficient.

4. The mobile advertising industry is constantly evolving. How can companies focus on innovation instead of relying on old strategies?

Sticking to what worked yesterday is a mistake. Mobile advertising evolves daily—if your strategy feels comfortable, you’re probably falling behind. Innovation means testing bold ideas, experimenting with new tech, and taking risks.

Question assumptions. Are you targeting the right users? Are your creatives resonating? Are you using the best channels? Sometimes, the only way to know is by trying something completely different.

In a fast-moving industry, constant testing and iteration are essential. The companies that stay curious, adapt, and evolve are the ones that stay ahead. Innovation isn’t optional—it’s survival.

5. Collaboration and expertise are critical in app growth. What role does shared knowledge play in driving success?

Growth doesn’t happen in isolation. The best companies leverage shared expertise to learn faster, avoid common mistakes, and discover new strategies.

Benchmarking reveals where you stand and what needs improvement. Collaborating with experts brings fresh insights, while workshops and industry discussions keep you ahead of trends.

The mobile industry moves too fast for anyone to have all the answers. Success comes from tapping into collective knowledge, applying key learnings, and adapting smarter. Growth isn’t just about tools—it’s about seeing the bigger picture and making it work for you.

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6. If you had to give one piece of advice to companies looking for an app growth partner, what would it be?

Choose a partner who truly understands your app. It’s not about finding someone with the most tools or the lowest price. It’s about finding someone who takes the time to understand your app’s unique challenges and opportunities and helps you build a strategy that fits.

A great partner listens, challenges assumptions, introduces new perspectives, and prioritizes sustainability. They’re adaptable, helping you navigate changes in the market—whether it’s new technologies, trends, or regulations.

At?Rocket Lab, this is the foundation of what we do. We don’t just offer solutions—we focus on creating strategies that work specifically for your app. With sustainability, innovation, and collaboration at the core, we bring everything together under one roof to help apps grow smarter, not harder.

That’s what makes a true growth partner.