How to answer: “What do you charge?” | The Friday Club | Ep 312

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The question we weirdly hate to answer

I used to be so scared to answer this question.

"What do you charge?"

Now, I confidently answer it (here is exactly what I say).

Thought For The Day: The ONE THING every marketer should focus on to improve marketing performance…(more on this below)

New Knowlton Content

1. [LinkedIn Post] How to make your B2B marketing "Not boring"

2. [Video] "Everyone should start their own business" << Hard disagree

3. [Video] 3 HUGE marketing lessons from a secret campaign

4. [LinkedIn Post] How to master TikTok

5. [LinkedIn Post] The story of Big Manny (WILD)

6. [LinkedIn Post] When 'make the logo bigger' becomes a strategy

New Content (Non-Knowlton)

1. [Video] I'm LOVING Hobbycraft's reactive Super Bowl marketing - Subscribe & instantly get this resource

2. [Video] Now THIS is how you lip sync! - Subscribe & instantly get this resource

3. [LinkedIn Post] Aldi's social team at it again - Subscribe & instantly get this resource

4. [Video] Easy voice recognition trend you can tap into - Subscribe & instantly get this resource

5. [LinkedIn Post] Why you should adopt sensory marketing - Subscribe & instantly get this resource

6. [LinkedIn Post] What a $10M+/year landing page looks like - Subscribe & instantly get this resource

In other news...

- The Knowlton production team have been really busy preparing for a TV ad we are shooting in the Bahamas in a couple of weeks. It's crazy how many different things there are to organise & plan with a video shoot of this scale. Not only have they been planning the creative element of the shoot, but also the travel & accommodation side. Sorting 20+ people's flights & accommodation (who are flying from different countries is no easy task)! The TV ad is being shot in multiple languages, for a variety of territories. I'm not allowed to share details round who the client is until the TV ad is live, but when it is I'll be doing more of a breakdown of the project & interesting insights & lessons learnt etc.

-? Happy valentines day!

Thought for the day

There's one thing EVERY marketer should focus on if they want to improve results.

Testing.

No matter if you have a good thing going now.

And you are happy with your results.

Eventually, that thing is not going to work as well.

And you need to try & test something new.

Here's a prime example of that.

We're now in our third year of supporting Sunny D.

We originally had huge success with the entertaining & nostalgic campaign we produced to relaunch them in the UK (featuring Barry from Eastenders & Dave Benson Phillips).

It got featured in national press. Reached & engaged millions online. Helped the successful launch of new flavours

Rather than just continuing with this theme.

We focused on testing new styles of content.

Like aesthetic photos.

And working with creators.

And it's helped us continue to drive results.

The lesson?

Always be testing.

What do you think?

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)