How Android TV makes things simple
Szymon Karbowski
Co-founder, Chief Executive Officer at StreamVX | One of the pioneers and active contributors of the pay-TV industry | Video Streaming | OTT services | IPTV Technologies | Monetization | MSO Advisory | IEmmy Member
It wasn’t long when we got used to the Netflix-like UI – it became the point-of-parity of today’s video watching ?? If it had occurred to be so great and its popularity spread around so rapidly among users, it couldn’t persist without the echo of those who are known for being the game changers… – Google guys. Why Android TV as an OTT platform might outperform the greatest? ??
?? Flexibility
That’s the quality which Google is known for and so far it has been positively resonating in users. We just love doing things in our ways. And far it be from me to judge, but it has nothing to do with the fussiness of Android operating system that many use on mobiles. Android TV remains flexible but keeps the UI’s quality level square.
?? Inclusiveness
With its DRM solutions, Android TV allows you to still hop through channels in search of something interesting – like in the old times. Together with a whole new freedom of choosing, the viewer may turn to what we know from STBs carrying Conditional Access System. It’s not as much a change as expansion.
?? Intuitiveness
If Google’s initiative, then adroit data management. The system responds to the viewer – their customs, behaviors, place of living. This is why features encompass live TV, video recording or third-party apps. Moreover, one needs to remember that Android TV stays within Google’s development. It’s way more frequent and updated than it was for middleware platforms.
?? Convenience
At the end of the day (literally when coming back home), the last thing we want our mind to be occupied by is struggling for fun. It should be there for us so great UX is not enough – it must be anticipating. If you want to switch channels or between features with your phone, do it. Listen music only? Go for it. Android TV keeps it constant in terms of easiness.
That was only a mountain peak ?? of what constitutes the whole ?? Learn more on: VECTOR X LABS integrates features and aggregates content making use of Android TV technology.
PHILIPS Professional Display Solutions Sales Director Poland at PPDS
5 年Ciekawy artyku?. Android TV to nasza specjalno??, znajduje si? w ofercie Philips B2C oraz B2B. https://www.philips.pl/c-m-so/telewizor/p/smart-tv https://www.philips.co.uk/p-m-pr/professional-displays/get-them-connected