How to Analyze Mobile App Metrics
ShyftUp | App Store Optimization & Mobile App Marketing Agency
Global User Acquisition Agency. Services: App Store Optimization, Apple Search Ads, Google App Campaigns, Paid Social
Analyzing mobile app metrics is a crucial part of your mobile app success. While many people know this, only some understand how to analyze mobile app metrics. Thankfully, you don’t have to guess. In this post, you will learn how to analyze mobile app metrics and help your app to succeed.
The number of downloads is the most crucial mobile app metric you should know and analyze. This is the earliest point when the user indeed interacts with your app.
Downloads can instantly tell you how popular your app is. That’s why you need to start your analysis with this app metric.
First off, to analyze your downloads, you can ask the following questions:
1. What is the total number of people who saw my app, and what percentage of that number downloaded the app?
This question is crucial because only some people who see your app would download it. By answering this question, you get clues as to what drives people to either ignore or download your app.?
When you do, you’ll have a better way of improving how your app looks and set up so that more people can be convinced to download your app instead of just simply seeing it.
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2. Where are my new downloads coming from?
Knowing the number of your downloads is good, but you need to know where users are coming from. You need to analyze the sources because this will tell you which marketing strategy is the most effective in getting users.?
For example, if your users are coming from Facebook, then you know how you market your app on Facebook is effective.
Aside from that, you can shift your focus to the sources that give you the best results instead of wasting your effort on marketing channels that don’t convert.
3. What is my cost per installation?
You want to run a profitable business. While yes, it’s good to have a lot of downloads, at what cost? It would be best to analyze how much you are spending on getting new people to use your app because sooner or later, you’ll run out of money, and without money coming in, you won’t sustain your business.
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